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An xPotomac Flashback: Social Scoring

Waxing UnLyrical

The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! I’m not here to rekindle that conversation, but I’m thrilled to tell you that all the speaker videos from xPotomac are now (drum roll, please) live!

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#measurePR Recap: Chatting with Heidi Sullivan

Waxing UnLyrical

Here’s some of what we talked about: On the biggest changes Heidi’s seen in PR thus far: A2:#1: End of news as an event: News is now real-time, customized to us. Events Measurement MeasurePR Shonali Burke #measurepr digital content heidi sullivan social metrics' How do PR people get their content out? hint: social) #measurepr.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch.

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Public Displays Of Affection (CTRL ALT Delete style)

Twist Image

I will be giving the keynote address for 2013 Financial Summit on Thursday, September 12th, but my recommendation would be that you attend the whole event. The line-up is stellar and it''s always an incredible event. Webinar, Everywhere - Vocus. private corporate event. public event. speaking event.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial.

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The Social Media ROI Debate

Webbiquity SMM

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Social media is a tool, not an event, so such calculations don’t apply.

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How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

It did feel like a special event. They use Vocus to monitor “buzz.&# And it really is a terrific show (having a theater background myself, I’m very picky about my shows), beautifully-designed, directed and choreographed, if a trifle long. If you’re in or visiting the DC area, I highly recommend you go see it.

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