Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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Advertising Engagement Class Conversation 148

yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Don't Panic. Recommended.

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Feed Feedly News Facebook 145

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. It’s engaging stuff, I guess. I have other opinions.

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Feed Feedly Facebook News 167

Sprout Social

MAY 14, 2020

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post? What is social media engagement?

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Engagement Social Media How To Metrics 144

Mindjumpers

APRIL 19, 2012

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. So how can your brand create engagement around the milestones?

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Engagement Facebook How To Eventful 277

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

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Tips HootSuite Facebook How To 141

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook.

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Feed Feedly Metrics News 167

Mindjumpers

JULY 11, 2012

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. Lunametrics has made a sizing sheet where you can find all dimensions for Facebook images.

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Engagement Facebook How To Upcoming 273

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

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Engagement UGC Facebook HootSuite 110

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience.

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Feed Feedly News Tips 164

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

Engagement 156

Engagement Social Media How To Hubspot 156

Social Media Marketing

MAY 20, 2019

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Come, let’s have a look at each one.

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Feed Feedly Tools Aggregator 102

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. And if you get increased engagement, that often leads to lower CPM costs in ad spend. Let’s dig into how you might take advantage of the Reels format with ads. Finally, you have to check at least Facebook Feed.

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Instagram Facebook CPM Feed 199

Mindjumpers

OCTOBER 17, 2011

Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points. Earlier on our blog, we have written about how to write engaging updates and the tips for it.

Engagement 254

Engagement How To Feed Feedly 254

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. The Advantages of Webinars via Facebook Live. But with Facebook Live, you have no such restrictions.

Facebook 188

Facebook How To Hosting Groups 188

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

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Facebook RSS Aggregator Mobile 204

Jon Loomer

APRIL 12, 2022

Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works? You can’t think of the Facebook ad auction as the stereotypical auction with a fast-talking auctioneer and the item on the auction block going to the highest bidder.

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Facebook Advertising Engagement Cost 200

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. They are super fast and, most importantly, they keep people on Facebook.

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Facebook Instagram Advertising Engagement 206

Hootsuite

MARCH 16, 2021

Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. Approximately 500 million people are using Facebook Stories daily. What are Facebook Stories?

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Facebook How To HootSuite Template 145

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

Advertising 230

Advertising Facebook How To Guidelines 230

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works.

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Facebook Eventful Campaign Conversation 204

Hootsuite

MARCH 27, 2024

A boosted post is simply a social post to which you add some advertising dollars in an effort to expand its reach or increase engagement. Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. Here’s a breakdown of what you need to know and how to prepare. Here’s a breakdown of what you need to know and how to prepare. Removal of Page Likes.

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Brands Facebook Metrics FAQ 184

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works.

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Groups Groups Tools Brands 172

Hootsuite

AUGUST 15, 2022

But what about Facebook Reels? Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. Facebook Reels are a useful tool in every content creator’s marketing strategy. What are Reels on Facebook? Facebook Reels vs. Instagram Reels.

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Facebook How To HootSuite Instagram 98

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

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B2B Facebook How To Campaign 118

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

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Facebook How To Metrics Organization 145

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun.

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Facebook Report Campaign Apple 208

Mindjumpers

MAY 10, 2012

Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Facebook has previously launched Deals, which is a check-in product in relation to Places. Offers are however not location-based, but focus solely on the relation that the customer has with a given business on Facebook.

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Facebook How To Feed Feedly 278

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature. If you’ve run video ads on Facebook, you probably understand the concept of auto-play.

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Video Facebook Metrics Feed 193

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. below average engagement rate. below average engagement rate. With an average of 1.47

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. The Advantages of Webinars via Facebook Live. But with Facebook Live, you have no such restrictions.

Facebook 142

Facebook How To Hosting Groups 142

Jon Loomer

JANUARY 12, 2020

Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. Since this has evolved so much since then, I decided a new post was required to walk through how it works. The biggest update is the ability to customize creative for an existing Facebook post. Desktop News Feed.

Facebook 169

Facebook Aggregator Meme URL 169

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

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Strategy Content How To Marketing 116

Jon Loomer

JUNE 30, 2017

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. It’s one more step to further clarify click engagement. It’s one more step to further clarify click engagement. Click engagement often confuses advertisers. Page Interactions.

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Metrics Engagement Facebook Advertising 160

Keyhole.co

OCTOBER 23, 2023

Do you want to learn how to improve sales and engagement from Facebook? But many businesses don’t know where to start or what to look for when auditing their Facebook account. But first, let’s get into the specifics and answer the question, “What is a Facebook audit?” What is a Facebook audit?

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Facebook How To Review Analytics 52

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social. 95% video views.

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Engagement Report Video Metrics 124