Jon Loomer

OCTOBER 16, 2023

Ever since Meta launched Advantage+ Shopping , we’ve seen additional releases of enhancements every month or so. Another example: Value optimization. In this post, we’ll walk through where to find this, what it is, and how you might use it. Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” This means that success is measured by the number of conv

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The Social Media Hat

OCTOBER 16, 2023

Partnership Unpacked, Episode 43, with Jason Lampkin The post How To Approach Marketplace & Ecosystem Development w/ Jason Lampkin appeared first on The Social Media Hat.

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How To Social Media Marketing 156

Jon Loomer

OCTOBER 16, 2023

We have an update to Advantage+ Shopping Campaigns … When you create an Advantage+ Shopping Campaign, you may see a drop-down menu for the performance goal. If you don’t have the drop-down, you don’t have this change yet. By default, the performance goal is “Maximize number of conversions.” Click that drop-down and you’ll see another option: “Maximize value of conversions.

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Price Campaign Conversation Products 155

Social Media Today

OCTOBER 16, 2023

YouTube's latest ad option enables you to place your ads in popular clips around a selected theme.

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YouTube 194

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Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

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Brands How To Authentication Collaboration 115

Social Media Today

OCTOBER 16, 2023

Part of Elon Musk's plan seems to be geared around locking users into the X ecosystem.

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Publishing News Report 197

Social Media Today

OCTOBER 16, 2023

Note: This doesn't mean that ads are coming to Threads. At least not yet.

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The Realtime Report

OCTOBER 16, 2023

The Impact of Common Vulnerabilities and Exposures on Cybersecurity Vulnerabilities and exposures expose your organization to attacks. Identify and patch them to protect your systems. A centralized list of vulnerabilities with standardized names makes it easier for security professionals to track threats and take action. Each CVE entry also gets a Common Vulnerability Scoring System (CVSS) score, which helps prioritize vulnerability fixes.

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Software System Data Organization 91

Social Media Today

OCTOBER 16, 2023

Passkeys offer a more secure log in option, negating the need for text passwords.

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Jon Loomer

OCTOBER 16, 2023

In this video, we’ll dig into Advantage+ Audience : What it is, how it’s different from other options, and how you might use it. If you have Advantage+ Audience, you’ll know it. It replaces the prior targeting options (you can switch back to the old way). Advantage+ Audience utilizes machine learning and AI to build your audience for you based on pixel history, conversion data, and recent engagement history with prior ads.

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Social Media Today

OCTOBER 16, 2023

Snap CEO Evan Spiegel recently shared some positive growth projections for the app.

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Project 174

Buffer Social

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. However, because anyone can become a creator, there’s also more noise than ever for your potential audience to cut through. So, while it’s great (and ideal) to build a platform off your personality, it’s not the most realistic method.

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Template Templates Social Media Content 102

Social Media Today

OCTOBER 16, 2023

CapCut has already become a crucial editing tool for many TikTok creators.

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Video Brands Tools 179

Forbes Social Media

OCTOBER 16, 2023

Comedian and Actor Matt Rife sat down with Forbes Reporter Rosemarie Miller at the Forbes 30 Under 30 Summit in Cleveland to discuss his days of performing stand up to small crowds and what it's like having Dave Chappelle as a friend.

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Report Social Media 93

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Social Media Today

OCTOBER 16, 2023

The impacted roles are primarily within its engineering department.

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Engineering 176

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Make a difference. Whether you want to ‘ Open happiness ,’ ‘ Taste the feeling, ’ or live on ‘ the Coke side of life, ’ Coca-Cola’s message transcends borders and demographics, resonating with people across nations. But they are more than just beverages; they care about sustainability and sharing moments of joy.

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Strategy Social Media Loyalty UGC 69

Buffer Social

OCTOBER 16, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 9-13. Meta Creator Compensation for AI Chatbots Meta is investing heavily in creators , with a whopping $5 million deal for a top creator’s contribution to AI chatbots. Explore Meta’s creator programs to potentially monetize your contributions.

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News Social Media LinkedIn Avatar 75

Keyhole.co

OCTOBER 16, 2023

From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. The right hashtags can: Act as fuel to Instagram’s tricky algorithm and improve visibility Enhance your content’s discoverability for a larger audience Make trendjacking more impactful Categorize your content Foster a sense of belonging and encourage UGC All the above reasons are exactly why every social media marketer strives to up their hashtag game on Instagram.

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Hashtag Instagram How To UGC 52

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Forbes Social Media

OCTOBER 16, 2023

President Joe Biden’s 2024 presidential campaign created a Truth Social account on Monday, sending out several messages, known on the platform as “truths.

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Platform Campaign Social Media 109

Keyhole.co

OCTOBER 16, 2023

To say that social media has revolutionized the commercial landscape would be a massive understatement. Just consider some recent statistics, as cited by Forbes: More than three out of four businesses now include social media as part of their customer outreach efforts, while nine out of 10 customers follow at least one business or brand’s social media activity.

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Social Media Marketing How To Cost 52

Forbes Social Media

OCTOBER 16, 2023

Conspiracy theorists have gone viral claiming that Israel's prime minister Benjamin Netanyahu issued a so-called “stand-down” order before the Hamas attack.

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Issues Social Media 90

Forbes Social Media

OCTOBER 16, 2023

Conspiracy theorists have gone viral claiming that Israel's prime minister Benjamin Netanyahu issued a so-called “stand-down” order before the Hamas attack.

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Issues Social Media 74

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