Mon.Mar 28, 2022

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Pinterest Expands Creator Fund with a Focus on Helping Creators from Underrepresented Communities

Social Media Today

As it seeks to maximize its opportunities, Pinterest is looking to provide more support and training for its top creative talent.

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How to build a competitive intelligence system that wins

Sprout Social

Competitive intelligence can seem more like a to-do list item than a business function. You might read analyst reports, check some CRM data, and maybe do a once-over of your competitors’ websites. From there, you might even create battle cards for the sales team and update them once a year. But strong competitive intelligence–the kind that impacts marketing and communications strategy for years to come–is more than checking a box.

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LinkedIn Shares and Overview of Key Insights and Advice Shared at its 'Spark' 2022 Conference

Social Media Today

LinkedIn's Spark conference provided a range of insights and tips on how to maximize your professional connections.

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HR Scams Are All Over Social—How to Make Sure That Job Offer’s Real

Hootsuite

We’ve all received our fair share of suspicious emails and have been trained on how to spot the new generation of phishing attempts, spoofed email addresses, and inconsistencies in language and presentation. But, do you know how to combat the HR scams that are increasingly popping up on social media? Recruitment processes can be stressful enough at the best of times, but especially so when pandemic-induced layoffs are taking place and financial security is on the line.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Study Finds Facebook's Interest Targeting is Inaccurate Around 30% of the Time

Social Media Today

For Facebook advertisers, this could provide more insight into your targeting and performance tracking.

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40 Ideas for TikTok Comments (Don’t Buy Them)

Hootsuite

You may go to TikTok for the dance routines or trending pranks , but be honest: you stay for the comments. Admit it! You’re not alone. As one Medium article put it, “ The comments are now the best part of TikTok.”. The social media app features millions of new videos uploaded every day , and with each piece of content comes a new opportunity for users to react, chime in, go off, build connections, crack jokes, or just get weird.

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How to Build Community Without the Metaverse

Pixlee

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. The most vital reason for not only using social media platforms to build your brand lies in the fact that you won’t be building a community where it can produce the most business value.

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How to Fix Ad Measurement With Incrementality Testing and Experiments

Social Media Today

Platform attribution is broken. Incrementally testing can reveal the true impact of ad campaigns.

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The Slap Heard Across Social Media – Loads Of Opinions Regarding Will Smith’s Reaction To Chris Rock’s ‘Joke’

Forbes Social Media

There was plenty of the usual post-Academy Awards talk, but few people were actually discussing CODA, which took home the Oscar for Best Picture.

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Google Adds New Seller Performance Badges, New Pricing Insights for eCommerce Brands

Social Media Today

Google's adding more insight, both for shoppers and sellers.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Fix “Video TDR Failure” Error On Windows 11,10

Tweaklibrary

When you’re in the middle of important activity and your computer displays the Blue Screen of Death (BSOD) on Windows 10 , it’s indeed frustrating. Most of us have encountered BSOD many times, usually after installing the most current Windows update. Though BSOD can occur for a variety of causes, the most alarming aspect is that once the computer experiences it, you may see strange problems in other apps.

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Reddit Brings Back its r/place Communal Digital Art Project in April

Social Media Today

The project brings collaborative art to the Reddit community.

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We Included Every Member of This Team in their New Teammate's Onboarding, Here’s Why

Buffer Social

In 2021, we geared up for our first hiring push in the Customer Advocacy team  (our customer support team) for quite a while. Due to strategy and personnel changes, we would need to hire five new Advocates throughout the year, which is more than we’d hired in any year since 2016. Between hiring and other personnel changes, we started 2021 with 15 Customer Advocates and ended the year with 19.

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Twitter Adds Three More Providers to its Official Partner Program

Social Media Today

You now have more options to help maximize your Twitter campaigns.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Standardize Attribution Setting: You Can Still Compare Facebook Attribution Windows

Jon Loomer

I’ve long complained about how Facebook removed the Compare Attribution feature during the iOS 14+ updates in 2021. I even wrote about it last week. Recently, I was directed to a round-about way you can still do this. That’s right, you can still view your results by attribution window. It’s not done the same way as with the old Compare Attribution feature.

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The 7 Best Hootsuite Alternatives for 2022

Oktopost

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Being among the pioneer social media management tools, the loyal following that Hootsuite has amassed shouldn’t be surprising. However, as with any social media management tool, Hootsuite is far from perfect, and may not be well-adapted for everyone.