Tue.Jan 23, 2024

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Guest post by Mehdi Hussen. Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits.

Sentiment 142
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Navigating the Future: AI-Powered Marketing Strategy for 2024

The Social Media Hat

Exploring AI's impact on SMB marketing strategy and ethical considerations. The post Navigating the Future: AI-Powered Marketing Strategy for 2024 appeared first on The Social Media Hat.

Strategy 165
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Videos Transformed My Website

Jon Loomer

Now, you’re here because you already know about how I’m using short-form videos with custom post types. But, allow me to provide some history on what has happened. Sharing videos in this format was never my plan. When I first started recording short-form videos , they only lived on each social platform (the logical solution). Eventually, I’d create a custom post type for video posts and I publish each one on my website (like this).

Video 138
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Google Tests New Generative AI Recommendations for Search Campaigns

Social Media Today

Given the technical complexities of SEO, this could be a very handy addition.

Campaign 190
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too.

Report 111
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X Shares 2024 Marketing Calendar to Assist with Campaign Planning

Social Media Today

A handy guide to some of the key dates and events of note this year.

Campaign 197

More Trending

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X Shares 2024 Marketing Calendar to Assist With Campaign Planning

Social Media Today

A handy guide to some of the key dates and events of note this year.

Campaign 191
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#646: It’s Time To Quit: 4 Steps To Quit Your Job & Be Your Own Boss

Amy Porterfield

Listen on… A step-by-step guide for leaving your 9-5 and starting your thriving online business. Have you been dreaming of ditching the 9-5 grind and turning your side […] The post #646: It’s Time To Quit: 4 Steps To Quit Your Job & Be Your Own Boss appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 103
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Instagram Tests New Group Chat Conversation Starters in Notes

Social Media Today

New updates for Notes, which is everyone’s favorite.

Groups 200
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How to Grow on Threads: 9 Learnings from the Buffer Team

Buffer Social

OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.

Team 103
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Google Tests New Generative AI Recommendations for Search Campaigns

Social Media Today

Given the technical complexities of SEO, this could be a very handy addition.

Campaign 167
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15 Recent and Popular Social Media Memes

Hootsuite

Whether you’re “extremely online” or just a weekend Instagram warrior, you’ve definitely encountered a meme at some point in your social media life. A sad dog with a hilarious caption; a panel from Spiderman with some perfectly stupid new labels; an overlay of a dancing Bill Hader interrupting a TikTok video. Can't keep my eyes off of you Halloween Crunch!

Meme 88
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X Enables Passkey Access for US Users

Social Media Today

A more secure alternative for accessing your X account.

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10 Best LinkedIn Marketing Tools for Faster Growth

Hootsuite

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. (Second only to the 16% business use growth of TikTok.) Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn is the platform of choice for many businesses looking to make deals and recruit top talent.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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TikTok’s Testing 30 Minute Uploads as it Looks to Expand its Content Options

Social Media Today

But will users watch longer videos in the app?

Content 196
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How To Create A Monthly Facebook Analytics Report + Free Template

Keyhole.co

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ If not, you’re not alone! We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. There are over 2.93 billion active users, and statistics show that this number​ is growing. Regularly tracking and reviewing your Facebook analytic data​ is​ an excellent way​ to understand how your marketing strategies are performing and what you need​ to do to optimiz

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TikTok’s Testing 30 Minute Uploads as It Looks To Expand Its Content Options

Social Media Today

But will users watch longer videos in the app?

Content 193
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Why Does CapCut Ruin Quality?

Your Escape From 9 to 5

Video editing has become an essential part of the content creation process, and with the rise of mobile editing apps, many creators turn to apps like CapCut to edit their videos on the go. However, one common complaint that many users have about is Why does CapCut Ruin Quality? This has led to frustration among.

Mobile 52
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Google Adds New Generative AI Elements to Chrome, Including Writing Assistant

Social Media Today

Some new AI features coming to your browser.

Google 192
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How hashtags on Facebook still work for businesses in 2024

Sprout Social

Organic visibility on Facebook has taken a hit in the past few years. But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. While they may not be as popular as they are on other platforms, they’re still very effective if you use them correctly.

Hashtag 120
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Google Add New Generative AI Elements to Chrome, Including Writing Assistant Option

Social Media Today

Some new AI features coming to your browser.

Google 187
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X Enables Passkey Access for US Users

Social Media Today

A more secure alternative for accessing your X account.

173
173
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Instagram Tests New Group Chat Conversation Starters in Notes

Social Media Today

New updates for Notes, which is everyone’s favorite.

Groups 167
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Threads is Close to Launching Post Drafts

Social Media Today

Another element incoming for Threads.

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Threads Is Close To Launching Post Drafts

Social Media Today

Another element incoming for Threads.

164
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Google Adds New Generative AI Elements to Chrome, Including Writing Assistant Option

Social Media Today

Some new AI features coming to your browser.

Google 156
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.