Wed.Nov 29, 2023

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Pass Dynamic Purchase Value With Meta Events

Jon Loomer

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? Here’s an example of the purchase event code and parameters that you’d use when you know that the price of a product is $147… fbq('track', 'Purchase', { value: 147.00, currency: 'USD' }); This is great when the loading of a specific page (like a confirmation page) means that someone purchased a product for $147.

Eventful 177
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Musk Tells Advertisers to ‘Go F Yourself,’ Calls X Boycott ‘Blackmail’

Social Media Today

X’s owner apologized for antisemitic posts but bristled over advertisers' response, during an interview on stage at the New York Times DealBook Summit.

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Holiday Meta Ad CPM Results

Jon Loomer

What happened to CPMs over the holidays? I talked on a couple of other videos ( here and here ) about how the increase in holiday CPMs is no longer automatic these days. So what happened during the past week? I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. While Instagram CPM increased year over year earlier in November, both Facebook and Instagram CPM were down since Thanksgiving compared to the same days in 2022.

CPM 149
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Musk Tells Advertisers to ‘Go F Yourself’ if They Don’t Agree With His Comments

Social Media Today

Elon Musk is not backing down, despite ongoing advertiser backlash over his divisive comments.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Israeli Hostages’ Family Members Are Being Threatened By Suspicious Texts

Forbes Social Media

Unknown senders are weaponizing text, WhatsApp and Facebook messages to try to harass or manipulate the families of Israelis kidnapped by Hamas on October 7.

Facebook 137
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YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature

Social Media Today

The latest feature updates for YouTube, including live drops, and a TV app test.

YouTube 177

More Trending

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Meta Publishes New Guide on How to Maximize Post-Holiday Promotions

Social Media Today

Thr guide provides some handy tips on how to maximize your post-Christmas promotions.

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We Checked in on the Social Media Predictions We Made for 2023 – Here's How They Performed

Buffer Social

Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and went. We predicted a lot of it but not all of it. To understand how much changed, it’s important to reflect on the year, especially as the end of 2023 comes closer. In the spirit of reflection, I was inspired to look at some of the predictions from our Social Media Predictions for 2023 and check in on their success (or lac

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Meta Publishes New Guide on How To Maximize Post-Holiday Promotions

Social Media Today

The guide provides some handy tips on how to maximize your post-Christmas promotions.

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Security Remains A Real Concern With Real-Time Communication Tools

Forbes Social Media

It was during the pandemic, when Zoom and other platforms became a lifeline that allowed individuals to remain connected that hackers quickly found exploits

Tools 84
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Pinterest Expands Direct Links to More Ad Campaign Types

Social Media Today

Direct links have been helping to drive better results for Pin marketers.

Types 166
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Revolutionize Your Social Media Game: Hookle’s AI Image Suggestions Set to Transform Small Business Marketing

Bill Hartzer

In the ever-evolving realm of social media marketing, a groundbreaking app is turning heads and reshaping the landscape for small businesses worldwide. Hookle, a mobile app at the forefront of innovation, has just unveiled its latest feature: AI-powered image suggestions, a game-changer in the world of content creation. Small business owners grappling with the demands of social media marketing can now breathe a sigh of relief.

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YouTube Adds New Analytics Cards, Simplifies Its ‘Product Drops’ Feature

Social Media Today

The latest feature updates for YouTube, including live drops, and a TV app test.

YouTube 157
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No, Linda Yaccarino Didn’t Promote The Popularity Of Henry Kissinger’s Death On X

Forbes Social Media

Have you seen a tweet that appears to show the CEO of X, Linda Yaccarino, promoting the number of people tweeting about the death of Henry Kissinger? It's fake.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meta Outlines Key Areas of Focus in Election Safety Ahead of Coming Polls

Social Media Today

Meta's dedicated huge resources into its broader efforts to combat platform manipulation.

Resources 141
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When Is The Best Time To Post On YouTube

Keyhole.co

YouTube is no longer just a consumer platform. It has grown to help people make careers out of it. Over 500 hours of video content get uploaded to YouTube every minute, while 122 million people visit the platform every day. With such huge competition, one thing that makes a difference is the posting timing on YouTube. In the ever-evolving world of online content curation, uploading your video at the perfect time has become the key to increasing views, engagement, and subscribers.

YouTube 59
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Musk Tells Advertisers to ‘Go F Yourself,’ Calls Boycott ‘Blackmail’

Social Media Today

Elon Musk is not backing down, despite ongoing advertiser backlash over his divisive comments.

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Build Blog Products That Sell 5: Finding Customers

ProBlogger

The post Build Blog Products That Sell 5: Finding Customers appeared first on ProBlogger. This guest series is by Greg McFarlane of Control Your Cash. History dictates that the current economic malaise will eventually end, but we’re still waiting for some unambiguous signs. That’s why for the past few weeks, we’ve been learning how to create products that are inspired by (and that tie into) your blog , and how to plan to sell them to an audience whose collective disposable income isn’t quite wh

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Meta Outlines Key Focus Areas in Election Safety Ahead of Coming Polls

Social Media Today

Meta's dedicated huge resources into its broader efforts to combat platform manipulation.

Resources 135
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Reddit Unveils Branding Refresh, Including an Updated ‘Snoo’ Character

Social Media Today

The next step in Reddit's broader re-alignment effort.

Reddit 161
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Pinterest Launches Live Test of New Body Type Search Filters

Social Media Today

Another step towards more inclusive search on Pinterest.

Types 159
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Pinterest Expands Direct Links to More Ad Campaign Types

Social Media Today

Direct links have been helping to drive better results for Pin marketers.

Types 141
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Pinterest Launches Live Test of New Body Type Search Filters

Social Media Today

Another step towards more inclusive search on Pinterest.

Types 148
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Reddit Unveils Branding Refresh, Including an Updated ‘Snoo’ Character

Social Media Today

The next step in Reddit's broader realignment effort.

Reddit 138