Jon Loomer

NOVEMBER 1, 2023

Meta has made some updates to ads budgeting that could be very useful as we head into the holidays and beyond. You may not have these yet, but they are actively rolling out and you should get access soon. In this post, we’ll cover the following updates: Daily Budget Flexibility Recommended Budget Increases Daily Budget Scheduling Let’s take a look… Daily Budget Flexibility Up until now, when you set a daily budget you might notice a message with a caveat… That message rea

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The Realtime Report

NOVEMBER 1, 2023

Unlocking Value in the Creator Economy with Web3 By Ketan Rahangdale The creator economy, built of independent social media sensations, influencers, content streamers, and more, evidently has not yet reached its full potential as Goldman Sachs recently projected an industry valuation of half a trillion dollars by 2027. With the explosive growth of platforms like Twitch, TikTok, and YouTube, and partnership contracts reaching the $100 million dollar mark for top creators , it’s hard to argue that

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Proposal Metrics YouTube Advertising 170

Jon Loomer

NOVEMBER 1, 2023

This is a deep dive into Meta’s Attribution Setting. Here are some notes… WHAT IS THE ATTRIBUTION SETTING? This comes into play when using the Website conversion location (found when using the Sales, Leads, or Engagement objectives). It utilizes your pixel and a conversion event. By default, the Attribution Setting is 7-day click and 1-day view.

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Eventful Campaign Conversation Engagement 151

Social Media Today

NOVEMBER 1, 2023

Paying subscribers, whom X says are already verified as humans, can now verify that they are, in fact, humans.

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Jon Loomer

NOVEMBER 1, 2023

Back in January, this feature disappeared. Then it returned very briefly, only to disappear again. Hopefully this time, conditional formatting is back for good. When you create a custom ad report, either click Format on the right… …or click the triangle arrow for a specific column and select Format there. Conditional formatting allows you to assign colors or color scales to your column formatting based on your results.

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Metrics Report Features 141

Social Media Today

NOVEMBER 1, 2023

Paying subscribers, whom X says are already verified as humans, can now verify that they are, in fact, humans.

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Social Media Today

NOVEMBER 1, 2023

Some handy pointers for your content approach.

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Types Content Social Media 214

Audiense

NOVEMBER 1, 2023

So much of marketing is about making the case for why your business and products are worth choosing. But the things you say about yourself are never quite as powerful as when a third-party talks about you. That’s part of why PR (public relations) is so important for B2B (business-to-business) companies. Anytime your business gets mentioned in an industry publication or media outlet, it raises your profile and makes you look that much more trustworthy to potential customers.

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B2B Metrics Industry Company 78

Social Media Today

NOVEMBER 1, 2023

Some handy pointers for your content approach.

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Types Content Social Media 209

Forbes Social Media

NOVEMBER 1, 2023

The multi-hyphenate entertainer sat down with Forbes Reporter Rosemarie Miller to talk about what it's like having famous people copy him and if his recent beef with Birdman is real.

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Report Social Media 80

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Social Media Today

NOVEMBER 1, 2023

Could Threads be forced to change its name in the UK?

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Buffer Social

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole. Well, not so much ‘fell’ as hurtled head first, banged my head a bit, and didn’t emerge until a good few years later.  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.

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Brands How To Instagram Consultant 76

Social Media Today

NOVEMBER 1, 2023

Though member count is a largely irrelevant stat.

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Forbes Social Media

NOVEMBER 1, 2023

Seven years after the heartwarming interaction that went viral, Wanda Dench and Jamal Hinton are partnering with Airbnb to have two guests join their annual feast.

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Social Media 72

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Social Media

Social Media Today

NOVEMBER 1, 2023

Some handy new updates for the holiday push.

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Retail Google 187

Forbes Social Media

NOVEMBER 1, 2023

This Halloween may have been the year of "political caricature" more than characters.

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Video Social Media 96

Social Media Today

NOVEMBER 1, 2023

Moving profile images - good or bad?

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WebInKnow

NOVEMBER 1, 2023

I recently learned that three of my books - The New Rules of Marketing and PR , Fanocracy , and Marketing Lessons from the Grateful Dead are part of the Books3 database which was used to train generative Artificial Intelligence systems by Meta, Bloomberg, and others.

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Training System Marketing 62

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Keyhole.co

NOVEMBER 1, 2023

Do you fancy those pintersty-story shots? We bet you also crave to make the most of the pixels and woo your Insta fam. Your Instagram story isn’t a mere dump ground for reposting your feed or reel posts. In fact, an Instagram story is an engagement tool in itself. You ask us, why? Well, there’s a chance that your stories will garner more meaningful interaction than your carousel posts or that perfect snap.

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Instagram Engagement Tips Collaboration 52

ProBlogger

NOVEMBER 1, 2023

The post Build Blog Products That Sell 1: Match a Unique Idea to Your Audience appeared first on ProBlogger. This guest series is by Greg McFarlane of Control Your Cash. How do you get readers to part with their money, especially when said money is scarce? This year has been particularly tough for businesses and individuals who are all dealing with rising interest rates and cost of living pressures.

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Products Buy Blogger eBook 41