Jon Loomer
JANUARY 24, 2024
We’re entering a new era of ads optimization driven by broad targeting and automation. While this has long-term potential for sales campaigns, there are obvious weaknesses outside of that focus. How does Meta improve optimization to work in all situations? We also want a solution that is in line with Meta’s current philosophy and campaign creation flow.
Social Media Today
JANUARY 24, 2024
Social platforms are trying to ride the generative AI wave, but are they focused on the right elements?
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Jon Loomer
JANUARY 24, 2024
There are updates to Advantage Detailed Targeting. From this announcement … 1. “Campaigns that are optimized for Impressions, Video Views, Reach, Engagement or Ad Recall Lift will now have the option to opt-in to Advantage Detailed Targeting.” Previously, these optimizations were not eligible. 2. “Campaigns that are optimized for Leads will have Advantage detailed targeting automatically applied with the option to opt-out.
Social Media Today
JANUARY 24, 2024
Social platforms are trying to ride the generative AI wave, but are they focused on the right elements?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
JANUARY 24, 2024
LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.
Social Media Today
JANUARY 24, 2024
How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JANUARY 24, 2024
Reddit's looking to expand advertiser interest ahead of an expected IPO this year.
Sprout Social
JANUARY 24, 2024
Think about the last time you saw a post from an influencer that made you stop scrolling. What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Before we see these digital trendsetters on our timelines, there’s a lot of planning and strategizing going on behind the scenes. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing.
Social Media Today
JANUARY 24, 2024
Meta's pushing more marketers towards its Advantage automated ad targeting options.
Sprout Social
JANUARY 24, 2024
Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer. That’s why tracking key influencer marketing metrics effectively has become crucial.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
JANUARY 24, 2024
Meta's pushing more marketers towards its Advantage automated ad targeting options.
Keyhole.co
JANUARY 24, 2024
Wendy’s has always been on-point with its marketing strategies. From the beginning, its square patties in circular buns gave the impression of a wholesome, meatier burger. This was coupled with early slogans like ‘Quality is Our Recipe.’ Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio.
Social Media Today
JANUARY 24, 2024
Reddit's looking to expand advertiser interest ahead of an expected IPO this year.
ProBlogger
JANUARY 24, 2024
The post The Power of Being Personal on Your Blog appeared first on ProBlogger. Over the last few weeks I’ve been exploring principles that are evident in many successful blogs. So far we’ve looked at Listening , Trust , Usefulness and Community. Today I want to get personal with you and share a story with you. The Day I Was Jumped On By a Reader Once, at Blog World Expo I was coming down off the stage after presenting on a panel when out of the corner of my eye I noticed someone mov
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
JANUARY 24, 2024
Meta's looking to solidify its IP detection and protection tools.
Hootsuite
JANUARY 24, 2024
Picture this: You’re in the middle of a social media crisis (oh no!), and you have thousands of messages flooding your inboxes. But wait! All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service.
Social Media Today
JANUARY 24, 2024
Can BeReal spark more interest once again by highlighting celebrity content?
Buffer Social
JANUARY 24, 2024
What do you do when faced with an empty page? Chances are, you go hunting for some inspiration. Depending on your craft, your sources may vary from asking your friends or colleagues to doing a quick Google search. If you’re like me, you might pop into Pinterest and then get distracted for 30 minutes. That process is fine for a one or two-time situation, but when you have to repeat that every single time you need inspiration, it can become very frustrating very quickly.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JANUARY 24, 2024
Meta's looking to solidify its IP detection and protection tools.
Bill Hartzer
JANUARY 24, 2024
In a world saturated with social media chaos, ZEKOND emerges as the disruptive force that promises a fresh, clean slate for users weary of the manipulations and biases that plague existing platforms. This innovative social media network is not just an app; it’s a revolution in connecting people, fostering genuine relationships, and providing a haven for businesses and entrepreneurs.
Social Media Today
JANUARY 24, 2024
X says that over 750k roles have been listed in the app thus far.
Hootsuite
JANUARY 24, 2024
Have you ever misunderstood a WhatsApp emoji meaning? Much like going in for a hug when a handshake was intended, emoji faux pas can be embarrassing. Maybe your friend came to you with news of a recent breakup, and you reacted with the tears-of-joy emoji when you really meant to use the sobbing emoji. Awkward. And when it comes to miscalculating WhatsApp emoji meanings, the stakes only get higher for business owners or social marketers.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
JANUARY 24, 2024
Can BeReal spark more interest once again by highlighting celebrity content?
Social Media Today
JANUARY 24, 2024
X says that over 750k roles have been listed in the app thus far.
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