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What Marketers Need to Know About TikTok

Ignite Social Media

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. Nearly 50% of TikTok’s user base is between the ages of 16 and 24, so it’s definitely not your imagination if it all feels like a young kid’s game. In short: teens.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. The concept of time-sensitive, ephemeral content that “disappears” is an element of social media that young customers have grown accustomed to. Tap in their FOMO with time-sensitive posts.

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How to promote your Instagram: 13 ways that actually work

Sprout Social

Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. For example, Instagram tends to go heavier on the hashtags while you might want to craft a slightly different description for images posted to Facebook. Experiment with branded and industry hashtags. Customer photos.

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How to Get TikTok Famous: 6 Practical Tips

Hootsuite

Home to viral challenges, mega-stunts and probably the best memes on the internet. The world’s 7th biggest social media app has certainly come a long way in just 5 years. TikTok is now proudly home to over 1 billion users and harbors some of the highest-grossing social media stars on the planet. Ahh, TikTok! And that’s true.

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Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure

Keyhole.co

Every content piece follows a definite brand style and an unhinged tone, while still packing a whole lot of entertainment. The account features trendy reels starring Duo with odd and fun memes and boasts 2.4 Duolingo also has a Twitter account where they post branded GIFs and memes and participate in trending conversations.

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9 Ideas for Creative TikTok Videos that Will Engage Your Followers

Hootsuite

It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform.

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Your Guide to TikTok Marketing and How to Use It for Business

Keyhole.co

In a few words, TikTok is a video-sharing social media platform that has become popular with Gen Z and younger Millennials through its micro-videos all about dance challenges, lip syncing, and other viral memes. TikTok initially started as the musical lip syncing app Musical.ly as an attempt to replace Vine. Musical.ly

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