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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

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The Social Media ProBook

Social Media Marketing

While the first ebook was focused on tools to help you master social media, this one is more personality-based. The book in layout form As usual, Eloqua and JESS3 have published The Social Media ProBook under a Creative Commons license which allows you to redistribute, share or host it, provided that you don't change it in any way.

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Is the eBook, the end of the library?

The Way of the Web

→ Is the eBook, the end of the library? As an adult, I can still find the odd book to borrow, but considering I tend to read fairly niche subjects, it’s far easier for me to find books online, either free via Creative Commons or the Public Domain, or bought via a number of retailers. Is Amazon reading this blog?

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4 Ways To Protect Your Online Content From Thieves

Absolute PA

Here are four fast (and free) things you can do to protect your property from thieves online: Include the copyright symbol on all pages of your website and your content like e-books and PDF downloads. Protect your online products, photos and images using a Creative Commons license. So what about you?

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How to Write a Blog Post in 30 Minutes

Writtent Blog

However, learning to improve your efficiency can only make you a stronger content marketer. Keep in mind, this is only one process, but it’s a process I’ve refined over the past few years as a professional content marketer. Download your eBook. Check out relevant content. or Share your post on social media?

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Forget e-readers, I just want a CC-reader

The Way of the Web

Web Strategy Wikinomics Rankings ← Last night a cloud saved my life… Speaking, presenting, writing, and catching up… → Forget e-readers, I just want a CC-reader January 23rd, 2010 · View Comments I’ve been doing a bit of research into ebooks and e-readers recently.

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Thank you and some free books for Christmas reading

The Way of the Web

Note: Some of the links are to descriptions, others are directly to PDF downloads. And please check before assuming that any of the works are Creative Commons licenced. ‘Insider’s Guide to Mobile: Free Edition’ by Tomi Ahonen. ‘Content’ by Cory Doctorow. ‘We The Media’ by Dan Gillmor.