article thumbnail

Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Here’s one I ran for the Contentworks Twitter account. If you’re running paid campaigns, it’s good practice to track your URLs so you can tangibly show how well they performed. Using Google’s unique URL builder , you can easily create URLs and track them via Google Analytics. Document your competitors. In Conclusion.

article thumbnail

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Facebook and Twitter, for example, typically have lower engagement rates (e.g., Use a URL shortener to make it trackable. Whether you choose to advertise on Facebook, Instagram, Twitter, or Linkedin, don’t focus on your total spend. Cost Per Thousand Impressions (CPM). 3% to 6%). In other words, it kept its promise.

Metrics 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

By paying per impression, you can optimize your CPM to just $0.02 Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. But did you know Twitter’s targeted ad features allow you to tap into 316 million monthly users?! And it doesn’t stop at Twitter.

CPM 148
article thumbnail

12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

URL 145
article thumbnail

How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

This is where you set up things like a greeting and your Messenger URL. Looking at metrics like CPC and CPM will tell you if your ads are performing well. The 20 Minute Twitter Audit. In the Page settings menu, you’ll find Messaging Settings. You can compare these to your industry benchmarks and see how you match up.

Facebook 123
article thumbnail

How to use YouTube Analytics to optimize your video performance

Sprout Social

It’s the exact URL where you can watch the video on YouTube. To clarify, the YouTube Watch Page just refers to the URL where a video was viewed (on YouTube versus embedded on a website, for example). as well as other sites like Facebook or Twitter. Playback-based CPM: The estimated gross revenue per thousand playbacks.

Analytics 142
article thumbnail

What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

For instance, Twitter has Twitter Analytics , and Instagram has the Account Insights platform. Cost per engagement (CPM): It’s a pricing model where advertisers pay when users interact with their campaign, like by taking the survey or signing up for a free trial. Each social media network has its own analytics tool.