agora pulse
SEPTEMBER 23, 2020
Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.
Hootsuite
OCTOBER 28, 2019
What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.
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agora pulse
FEBRUARY 4, 2020
Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM. Here, you can access more than two dozen default templates that make reporting easier. Show more metrics.
Sprout Social
APRIL 12, 2022
Continuing with Bloomscape as an example, after Googling their brand name, the first page of the search results features their social media profiles from their Instagram and Facebook accounts. On Sprout Social’s Facebook Page below, the logo is the profile photo and the cover photo is on-brand. Customer service.
Hootsuite
JUNE 11, 2020
But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., Don’t be afraid to use templates. per 1,000 views). *Or Bumper ads. Try it free today. Get Started.
Hootsuite
MAY 17, 2021
You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. What are social media KPIs?
Sprout Social
FEBRUARY 22, 2024
Influencer marketing trend analysis Social media users expect brands to read the room. Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. The best influencer analytics tools recognize the value of social media competitive analysis.
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