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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. Answers Yahoo! What do you choose?

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Since he was reasonably happy with the service provider, he referred it to his friend. Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Answers Yahoo! I am a huge advocate of stellar customer service.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

Then I can just go back to my StumbleUpon page and refer to the notes I left there for a reminder of what I’ve seen and why I liked it. Actually, I referred to all your blog posts, because I did a search, not just to this post (which you could not know). Answers Yahoo! I thought the similar names were intentional.

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

The only similarity is a 140 character limit for posts — so Plurk is essentially a microblogging platform. Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream.

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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). If we sell out we might make money but the cost is way to high. Answers Yahoo!

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Free is beautiful, and costs are part of life.&# And Chris is right: while seen as a kind gesture by the giver, it’s exploitative.

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Fifteen Years of Online Social Interactions

Techipedia: Tamar Weinberg

I was 12 at the time, it was 1993, and AOL cost $5.95/hour Whereas everything used to cost money (my highest AOL bill was $267.48 The cost: over $4k for a 386SX/25mhz with 170MB of hard drive space, 2MB RAM, a 2400 baud modem, and a 13″ monitor. Email is still email (but doesn’t cost $0.25

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