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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

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Why social media vs. traditional media is not the debate you should care about

Sprout Social

Used together, the two strategies can empower marketers to create relevant content that engages their audience no matter which channel they find themselves on. The influence of social extends beyond marketing. 4 social media vs. traditional media statistics that prove you need to invest in both.

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The pros and cons of social media

Sprout Social

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. And that can save you serious advertising costs—something your senior leaders will thank you for. Boosts transparency.

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Social Media Is CRM

Social Media Network Marketing

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. At little cost or effort, a business now potentially can reach far more customers or prospects. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive.

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How To Measure Your Social Media Efforts

Social Media Network Marketing

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Unported License. Unported License.