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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

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Is Facebook advertising worth it?

Sherrilynne Starkie

The social network provides four ways to find and target the right people. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. Because Facebook ads are so highly targetable, they are extremely cost efficient. The key is relevance.

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Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

In 2017, Pinterest announced that it was moving away from being a social network to be more focused on being a visual search engine. Additionally, we have noticed that CPC costs have been increasing as more advertisers begin to spend money on the platform. This means your approach for Pinterest needs to change.

Strategy 133
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15 Facebook stats every marketer should know for 2019

Sprout Social

Only 51% of teens use Facebook , making it the fourth most popular social network. For more insight into how much it costs to advertise on Facebook, check out our handy guide. Average cost per click is $1.72. According to Wordstream , the average cost per click (CPC) for a Facebook ad is $1.72.

CPC 111
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7

B2B 150
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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience. LinkedIn’s pricing model is based on the CPC and CPM.

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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience. LinkedIn’s pricing model is based on the CPC and CPM.