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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? It’s why Susan Boyle’s “Britain’s Got Talent&# audition video is now hovering at 86 million views. Ad clicks on videos?

Video 236
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Yes, it’s all to do with social media. Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. That’s what’s new: a significant leap in efficiency.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. It’s really not that hard! It just requires a small shift in mindset.

Marketing 265
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

So if you’re spending $200 a day on your Social Media campaign, and let’s say your product is $100 worth per item, let’s say you’re bringing 100 people to the website, and your Google Analytics shows a 15% conversion rate to a warm lead, and a 15% conversion rate of warm leads to paying clients purchasing one item.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Probably, he knows that we did not actually meet at college and I probably want to pitch him on an investment. He was just making conversation, but I was concerned. At a recent client meeting, I asked a group of ten professionals if they were on LinkedIn. social networking. social media. mobile web.

LinkedIn 109
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

This method is smart because it helps build interest on another platform and drives conversions directly on their home base. Disclosure: I helped plant the social media seeds for rushIMPRINT.) The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. Nice to meet you.

Facebook 279