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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Blog Comments. Twitter Followers.

Analytics 350
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 247
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How Do You Define Blogging Success?

Jason Yormark

I’m always looking to grow my readership through creating helpful, informative and entertaining content, marketing such content, and engaging with like minded readers. Whether it’s impressions, page views, rss subscribers, or affiliate conversions, everyone is different.

Postrank 209
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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? pts Settings. Read All About It! Wanna Subscribe?

Postrank 255
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5 metrics to track on Twitter

Akamai Marketing

I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link.

Metrics 229
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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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MeasurePR, the Don Bartholomew Edition Round II

Waxing UnLyrical

We continued our conversation on social media and ROI. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Many new people joined (yay!), pts Settings.

Postrank 150