Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? More about this blog here. Thanks for dropping by.

Research 265

Research Social Media Marketing Retail 265

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Diva Marketing Blog

JULY 16, 2009

No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Is it the way they view their role in the "conversation" of social media? Although based on the user group experience this has a stronger social media overlay.

Social Media 85

Social Media Focus Group Authentication Retail 85

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Sprout Social

JUNE 26, 2023

Increased revenue due to higher customer engagement, more conversions, and more sales When customers have a positive experience, they actively interact and engage with the business. Use a social listening tool like Sprout Social to capture conversations that people are having about your brand on social media.

Loyalty 122

Loyalty Retail Data Strategy 122

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? A retail store, for example, could use automation to send a thank you response to all positive reviews and flag negative ones for immediate attention. This encourages more local customers to connect with your business and check you out in person.

Review 85

Review Google Brands Sentiment 85

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. For example, let’s say a retail business sets a goal to reduce customer support response times. Sprout Social’s Listening can help you monitor online conversations about your brand, industry and related topics. So, listen actively.

Strategy 134

Strategy How To Metrics Loyalty 134

Sprout Social

MARCH 16, 2023

How to track these in Sprout Social In Sprout Social, the Smart Inbox unifies all your incoming messages into a single stream, enabling you to monitor incoming messages, foster conversations and respond to your audience quickly. Voice of the customer data Social media could be described as the world’s largest focus group.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Audiense

DECEMBER 19, 2016

We can take a bigger look at the conversation and give a broader picture of what people are saying.”. Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”. Smart solutions bring agencies, brands, and retailers together.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), to create confidence that often overlooks the obvious.

Social Media 120

Social Media Strategy Mobile Consultant 120