Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 19, 2010

Relevant content is, and will continue to be, key to reaching searchers. If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. Its one of those things that despite whatever changes are going on with the Web, making sure good content is out there is key.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

FEBRUARY 6, 2011

“Social media&# or “social networking&# – which term is correct? 3 ways to get great content from your boring business , by Shannon Paul. I still have not checked out Quora, heading over to Shannons post on making boring content better. Super Sunday: are you ready for some… advertising!

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Class Postrank Tourism Survey 144

Waxing UnLyrical

NOVEMBER 30, 2010

They are essential content creators, readers and avenues to connect others to the site. Get your co-workers on board Social media wasn’t on our department’s radar. So one day I just started peppering my conversations with social media references. call to social media professionals. I was lucky.

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How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. In the digital world, that’s judging content by its ability to intrigue you in a split-second. It’s the Google generation’s way of thinking. pts Settings.

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Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

NOVEMBER 14, 2010

Though he mostly blogs about woodworking, he actually works in social media. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: blogroll , davina brewer | Comments (11) Site settings comment help? Why: crises are sometimes unpredictable, but often avoidable. Dave lays out how.

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Or are you looking for lists of commonly mentioned words in the media? pts Settings.

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: chipotle , coca-cola , pr , QR codes , SEO | Comments (4) Site settings comment help? Why: Grand plans are all very well.

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Class Postrank SEO Flickr 105

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Our community was now creating the bulk of our content. With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors.

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Project How To Class Posterous 170

Waxing UnLyrical

JANUARY 25, 2011

Etsy does not pre-screen users or the content or information provided by users.” “Use The Terms of Use essentially constitute Etsy’s public statement of their content policy. At first, they claimed free-speech, but eventually removed the book for its obviously terrible content. Seems simple enough, right? Read All About It!

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Class Policies Flickr Comments 215

Waxing UnLyrical

NOVEMBER 23, 2010

Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art. 2) There is a big difference between paying for posts and paying to set up an arrangement with bloggers where they agree to provide consistent, objective content. Cheesier [.]

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Class Blogger Issues Review 184

Waxing UnLyrical

JANUARY 1, 2011

Not only because it helps me immensely in terms of creating content, but because it gives readers a range of opinion and insight into the business of communication. I enjoy reading their stuff, marvel at how they come up with great content ideas, and am proud that, in some cases, it has helped them start blogging or move up in their careers.

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Class Postrank Tourism Blogger 105

Waxing UnLyrical

NOVEMBER 4, 2010

This should contain all the content, links, and/or images you want. Select all the content, and hit “copy.&# Look for the current content of your 404 page. Paste your new content in exactly that place. Your shiny new content should be winking right back at you. Write a new post. Reminder: do not publish this!

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Class Tumblr Template Templates 241

Waxing UnLyrical

OCTOBER 14, 2010

Teach your readers to take ownership of content. Copyblogger used this book as a guide to making boring content sexy. He speculates that Gap’s new logo was not created by designers, but by “a suite full of suits&# who only focus on operations, technicalities, and pushing content.

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Class Flickr WordPress Template 178

Waxing UnLyrical

SEPTEMBER 2, 2010

Get Shareaholic test Filed under How To , Social Media , Twitter | Tags: #measurepr , #pr20chat , alex talbott , jodi gersh , john friedman , kellye crane , solopr , twitterchat | Comments (8) Site settings comment help? Twitter Chats simply flood a twitter stream with immense amounts of context free content and conversation.

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Twitter Hashtag Class Flickr 206

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

NOVEMBER 10, 2010

Pitches, content creation, op-eds, etc. And Bryce has already talked about how social media changed his life. But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement.

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Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. The first is that I use Amplify for different content than I blog about.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

FEBRUARY 8, 2011

The question was: what is the importance of lists (specifically in social media), and how does one get on them? Talk to them, engage with them and their content and show them that you should be on that list. For example: Obvious: Share their content. If you’re sharing PR-related content, an obvious hashtag is #pr.

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List Class How To Comments 161

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. The truth is, we can all stand to be more social.

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Class Comments Eventful Conversation 211

Waxing UnLyrical

SEPTEMBER 14, 2010

This was why I was so disappointed in the Mashable article from about a month ago on “ the future of public relations and social media &# because, despite the word count, quotes from 14 PR pros (some of whom I know and respect mightily), and pretty screen shots, pretty much its entire thrust was that PR = press releases = publicity = PR.

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Press Release Class Industry Comments 266

Waxing UnLyrical

SEPTEMBER 4, 2010

When I am content in the moment and wouldn’t change a single thing about it. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. My dog Suzy gets this. Here in the U.S.,

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Class Comments Twitter Postrank 189