Social Media Marketing
MARCH 2, 2010
But aside from these observations, you probably would like some more empirical evidence (in addition to the ShareThis study referenced in the above link). It's partially because, according to the study by Merkle, they use the same email address to receive notifications from their social networks and opt-in email marketing campaigns.
Convince & Convert
DECEMBER 9, 2010
Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.
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Convince & Convert
FEBRUARY 22, 2011
New research from ExactTarget and CoTweet (clients) called “The Social Break-up&# studied why consumers turn their backs on social and email connections with brands. Within the findings is this frightening nugget: 51% of consumers expect the company to send them marketing messages after “liking&# the brand on Facebook.
Convince & Convert
DECEMBER 27, 2011
New research from ExactTarget and CoTweet (clients) called “The Social Break-up” studied why consumers turn their backs on social and email connections with brands. 40% of consumers do not expect the company to send them marketing messages after “liking” the brand on Facebook. A Downright Scary WTF?
Convince & Convert
FEBRUARY 9, 2011
The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.
Convince & Convert
MARCH 31, 2011
As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom. Twit happens.
Koka Sexton
DECEMBER 20, 2009
I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.
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