Communities Company CoTweet Study 
Convince & Convert
FEBRUARY 22, 2011
New research from ExactTarget and CoTweet (clients) called “The Social Break-up&# studied why consumers turn their backs on social and email connections with brands. Within the findings is this frightening nugget: 51% of consumers expect the company to send them marketing messages after “liking&# the brand on Facebook.
Convince & Convert
FEBRUARY 9, 2011
The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.
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Convince & Convert
MARCH 31, 2011
As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom. Twit happens.
Koka Sexton
DECEMBER 20, 2009
I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.
Koka Sexton
DECEMBER 20, 2009
I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.
Convince & Convert
MARCH 3, 2010
Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Please keep me posted on your progress.
Koka Sexton
FEBRUARY 6, 2009
Why pay $20 to see a Van Gogh when you can study his work for free? Concerts, Movies and Shows Many communities offer a wide variety of free entertainment through local park districts and organizations. List it on Freecycle , a nonprofit community group that encourages users to give away old items instead of throwing them away.
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