Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Aaron from Money life has written an interesting news-piece featuring this study. Here is a full copy of the brief study!

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Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately?

[MUST WATCH] The Connected Company

SocialFish

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. A recent analysis of S&P 500 companies shows that when you triple the number of employees in an organization, its productivity drops by half. What’s more, only 40 percent of companies survive more than a decade.

Study: The Global Social Media Check Up 2011

Mindjumpers

Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms.

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Selecting an SEO Company in 2019

The Realtime Report

Selecting an SEO Company in 2019. How to select a company for SEO services. There are five essential factors to consider when choosing an SEO company to work with in 2019. There are three important reports that a high-end SEO company should offer.

STUDY: The Business Impact of Online Communities

SocialFish

To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. We spoke with Vanessa DiMauro, CEO of Leader Networks, who is the lead researcher on the study to learn more. When we asked “What does digital competitive advantage mean to your company? How do organizations track the impact of their online communities?

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. The company itself?

Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The study reveals that consumers and employees regard company leaders who engage on social media positively. . Tweet.

[MUST WATCH] The Connected Company

SocialFish

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy.

Open Community Case Study – GoPlow

SocialFish

If you have a case study to share, from the angle of any of the “big ideas&# in our little book, please contact us. They partnered with a media company that owns another site in their niche, PlowSite.com. Association Case Studies Featured Open Community

[Case Study] Have you crossed the mobile threshold?

SocialFish

The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. A Healthline study in 2011 found a significant difference between the top health searches on desktop and mobile.

Media companies on Facebook: what we discovered analyzing 34 million posts

Quintly

Facebook Analytics Social Media StudiesAfter learning more about the Facebook usage in 2018 by analyzing 105 million posts on 94,000 profiles in the beginning of the year, we decided to dive a little deeper and analyze one specific industry.

How Top Companies Use GIFs on Twitter

Convince & Convert

With users and companies alike dropping in to celebrate with their best GIFs, who stood out? Check out these ten clever GIFs from various companies, sports teams, and more for a few helpful tips on how to incorporate GIFs as part of your Twitter engagement strategy.

What freedom in a humanized culture looks like [case study]

SocialFish

In his post, Jamie talked specifically about part 1 of the deck, how they handle company values – as the values we want in our fellow employees, but even more than that, as tangible values that can be measured in performance and peer reviews. Case Study Humanize

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move.

Studies Determining The Value of a Facebook Fan

Mindjumpers

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter.

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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Live video is nothing new. In fact, live broadcasting has been around since the 1950s.

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . 3 Ways a B2B Software Company Improved Its Integrated Communications.

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. With different companies offering similar products and services in the insurance industry, […].

5 Best-Practice Email Marketing Case Studies

Convince & Convert

Take a look at what these five companies have been doing with their email marketing. Yet Hammock managed to increase open rates by 48% for B2B companies. Momentum Worldwide came out with a very insightful marketing chart for 2015. I’m curious, what catches your eye most?

All You Need To Know About Your Facebook Reach [Study]

Mindjumpers

While most of the EdgeRank Checker research focused on larger company pages, it’s significant to note that smaller companies had more interaction. Facebook Research/Study brand pages comment comScore Edgerank Checker Engagement on Facebook likes Shares Study on Facebook activityTweet. Engagement is one of the key words when it comes to social media.

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Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

The company’s VP of brand management and interactive content Heidi Kay, who is also a partner and co-founder, signed PediaStaff up for Pinterest in August of 2011. Case Study From the Trenches ImplementationThis post originally appeared on the Realtime Report.

Facts About Consumer Behaviour on Twitter [Study]

Mindjumpers

Tweet In a recent study made by Constant Contact and research firm Chadwick Martin Bailey , some useful findings have been made about Twitter users. But some interesting facts were revealed from this new study about how do consumers interact with brands on Twitter, which can prove valuable.

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Top Reasons Case Studies Make Good Marketing

Small Business Mavericks

Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats. case studies that include visual elements are attention-grabbers. Your case study doesn’t have to be a scientific fact-finding mission unless you want it that way.

How One Company is Measuring What Really Matters

Convince & Convert

The company also hosted a special event and art installation with artist Annica Lydenberg, who painted the inspiring responses on nearly 250 scales, which were then displayed as part of an art installation in Grand Central’s Vanderbilt Hall.

2013 B2B Marketing Priorities [Study]

Cody Ward

Other results include the effectiveness of using marketing automation technology and how much companies plan to spend on marketing in 2013. The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.

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Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

The company’s VP of brand management and interactive content Heidi Kay, who is also a partner and co-founder, signed PediaStaff up for Pinterest in August of 2011. Many of its 120 boards have even more followers, and Pinterest has become the biggest traffic driver to the company’s web site, driving three times the traffic that Facebook does. PediaStaff is a staffing firm that specializes in recruiting and placing pediatric therapists.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. On average, if you joined the Facebook Page, you spent about $22 extra on the company. This study looked at both.

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Study: The Global Social Media Check-Up 2012

Mindjumpers

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders.

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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

On July 17 th , companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. While Victoria Secret is not the first company to do this, customized emojis offer a way to give fans something that they can enjoy— all for free.

“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. What Makes a Company Digitally Mature?

10 Company and Product Branding Tips from Microsoft

Convince & Convert

At Rival IQ, we see tens of thousands of companies, products, and people come through our system. One thing I’ve noticed is very few companies are doing a good job at both their corporate and product-level branding across social media channels.

How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward?

3 Customer Interview Tips for a Great Case Study

Meltwater

Any company that provides a service, especially if that service involves the Internet, (and what… Read More.

7 Companies That Almost Tricked Us This April Fools’ Day

Convince & Convert

With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year.

Social Recruiting Tips to Attract Top Talent to Your Company

Socialmedia.biz

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. You’ll need to understand each platform and its user demographics when creating content with which to promote your company.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. Here are the odds, the scientifically studied odds: nine to one. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. And thats been studied over and over and over again. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Fast Company Features.

Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. Case studies should be used for ideation, not ratification. Social Media Case Studies – The Crack of the Stat.

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

” This Foster Coffee Company credo isn’t just a brand statement. Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. Foster Coffee Company: Key Stats.

16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. Check their credentials and the company’s search engine standing for keywords.

Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

Cain is considered by many to be a top-tier presidential candidate placing him in company with “front-runner” Mitt Romney and Texas Governor Rick Perry, the GOP’s southern representative in the race. Raising Cain: Why Herman Cain Is a PR Case Study. Guest post by Daniel J. Cohen.

Success with the Google News Standout Tag: A 90-Day Study

Adam Sherk

I want to emphasize that this study is not comprehensive. Fast Company 1 1.10%. Which news organizations are having the most success with the Google News standout tag? I monitored “Featured” articles in Google News for 90 days to find out.

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