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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Take Waze for example.

Data 230
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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. Goofiness aside, for any naysayers who don’t believe that embracing the spirit of Movember generates results, check out this video from the Movember team. According to data from Topsy , there were 1.5 Movember participants!

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Optimize old content for the new keywords and work with the content creation team (if it’s a separate team) to optimize new content as you’re building it. and research your customer, your products, your competitors products, etc.

Strategy 186
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Are you working with a team or collaborating with a client? • To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. Community Management. If you see a need for any of these skills on your marketing or communications teams, consider adding a social media consultant to fill the gap.

Skills 334
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Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

Twitter 126
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How Social Media Works When Your Fans Are Truly Passionate

Convince & Convert

Managing over 400 titles, attending 38 annual conventions, sending millions of emails, and engaging with a community that includes 1.5 Managing over 400 titles, attending 38 annual conventions, sending millions of emails, and engaging with a community that includes 1.5 In This Episode. Quotes From This Episode. ” —@eswayne.

Sysomos 60