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What every consultant should know about social media analytics

Sherrilynne Starkie

Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. The best social media consultants or teams are a perfect blend of left- and right-brained. A good social media consultant will be au fait with: Google Analytics and Tag Manager.

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How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. It can seem like social media is a waste of both time and resources in a world of competing priorities. and more.

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Social Media Monitoring & Engagement: One Size Does Not Fit All

Jason Yormark

Up to this point, we’ve been able to manage without the enterprise level offerings such as Radian 6 and Sysomos , but times are a changin. Offerings like Radian6 and Sysomos are great, but they are overkill for smaller clients that do not have thousands of mentions per month.

Sysomos 209
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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. Sentiment Graph for a Talking Bag.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.”

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2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. Goofiness aside, for any naysayers who don’t believe that embracing the spirit of Movember generates results, check out this video from the Movember team. According to data from Topsy , there were 1.5 Movember participants!

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Social Media Moments at @InsideView

Koka Sexton

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. This is the dashboard of 2012 using Sysomos for all mentions of InsideView excluding mentions from the InsideView brand. The ROI of Social Media.