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How to work with social media agencies (and where teams always go wrong)

Sprout Social

The “what” should determine the type of agency you look for and also how you screen your candidates. Community management It is possible to bring on an agency to manage your channels daily, but this is one I’d offer with a grain of salt. Follow our template for creating a strong social media RFP. Be specific.

Team 126
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How B2B influencer marketing will grow your brand

Sprout Social

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 119
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Yes, Your Brand Should Have a PR Agency Partner

Social Media Strategery

Most brands struggle to provide these types of resources and experiences necessary to attract and retain top PR talent. Maybe the trends I mentioned at the beginning of this post have you considering cutting your PR agency budget or canceling that RFP, but the pendulum will always swing back. via GIPHY.

RFP 63
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4 ways to advance your agency with your social media strategy

Sprout Social

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities.

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How To Hire A Marketing Agency

Twist Image

What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to get the brand just right) has morphed into a vendor/supplier type of relationship. Asking to see an agencies' work is almost as bad as asking for their website URL. agency review.

RFI 101
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Social Media Done Right Means No More “Social Media” Experts

Social Media Strategery

If I hear one more person tell me that they’re “too old for this stuff,&# or that “I’m just not ready for that,&# all you’re really telling me is that you’re not interested in being a really good communications professional. These types of people won’t last for much longer anyway.

Gov 2.0 109
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In many industries and in many types of organizations, however, that’s not going to happen tomorrow. On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. Change takes time.