Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

B2B 115

B2B Influencer Brands Marketing 115

Convince & Convert

MAY 4, 2010

In many industries and in many types of organizations, however, that’s not going to happen tomorrow. On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. Change takes time. All rights reserved.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Because we’re a white label company and a B2B company, awareness is tough sometimes. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Because we’re a white label company and a B2B company, awareness is tough sometimes. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114