article thumbnail

A Tale of Two Communities Part 1 – Volkswagen

SocialFish

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

article thumbnail

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? It might frustrate you to know that LOTS of people are lurkers.

Lurker 203
article thumbnail

How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

Someone working on the analytics team could be using social media in a far different way than someone working all day as a community manager. While YouTube is great, my community is with other gamers who have moved on to Twitch.tv Do you focus on communicating with your friends and family or do you prefer to be a social media lurker?

Lurker 104
article thumbnail

How to Measure Social Media Success for Your Small Business

yMarketingMatters

Community Growth & Sustainability. Community Growth & Sustainability. Community growth is a VERY valuable and important metric because it shows you’re appealing to your audience and staying relevant, especially if they’re not dropping off. Building a community of disinterested, unrelated followers is ultimately useless.

article thumbnail

Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

Spend some time on the platform exploring your subreddit of interest, learning the rules of posting, which posts get the most engagement, and other nuances specific to that community. Reddit is a community that prides itself on original ideas and comments. What is a lurker on Reddit? What does OC mean on Reddit?

Reddit 52
article thumbnail

Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

Simple editing tools allow creators to use effects and filters, string together multiple shots, and incorporate music clips to craft fun, engaging Instagram Reels in just a few minutes (and unlike Instagram Stories , they don’t disappear after 24 hours). Cultivate an active community. It starts with engaging your own brand community.

Instagram 142