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What's your social currency?

Akamai Marketing

When people start with the tools I just want to take a book out of my Kindergarten lessons, shove my fingers in my ear and start saying “ Nah Nah Nah…I can’t hear you! Once you know where your customers are and WHY they are there, then you can start developing your tools. I know I have a LOT of lurkers on my site.

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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

After a long day of staring at Excel sheets, Jessica prefers to wind down with Twitter and Instagram, describing herself as more of a social media lurker. To Kathleen, social media has proven to be another tool in her arsenal as she tackles the challenges of content creation for clients.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Consider how your consumers view you online and where they view you.

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How to come up with social media content using feedback from your silent fans

Sprout Social

For example, Sprout’s Listening Tool reveals your brand’s reach, impressions and popular keywords for topics relevant to your business. With insights from social listening and less obvious metrics, you can come up with social media content that engages even the shyest of lurkers. How to plan social media content like a boss.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

There are also these free tools for monitoring mentions of your brand/company across the web: Topsy , SocialMention. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. Social Media Referral Traffic and Visitor Increase to your Website.

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The “other” types of social media users

Direct Marketing Observations

We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. It just seemed like a cool network to join; Or a cool tool to use, or a good idea at the time. This is such a transcendent time isn’t it?

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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

The advent of social media tools has enabled Volkswagen owners across the world to band together and share their love of the brand. It is easy to be a “lurker&# and yet learn a great deal from the community. Make Volkswagen owners and enthusiasts as happy as possible with their cars so they buy more Volkswagens.