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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.

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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Shopping.com, for example, will list the vendor with the combination of the lowest price and the best customer reviews first in its results. and is listed first. And for users who have yet to decide on a specific vendor, Yelp’s listings – as with CSEs above – are sorted based on the quality and quantity of positive reviews.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

PPC Associates does search, display, social, and mobile advertising for medium to large clients ranging from ecommerce to lead gen to EDU. [ 8 Questions to Answer Before You Pay to Advertise Your Business is a post written by Tamar Weinberg. ]. Like this post?

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested. Whether it’s just personal or professional engagement they are seeking, they realize they must start pruning their list of connections.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

I’ve listed the most important ones first, followed by several others that are also important for agencies that get passing grades on the first set of criteria. How to Select an Interactive Marketing Agency is a post written by Tamar Weinberg. ]. The best way to prevent agency angst is to select the right agency to begin with.

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. During the test, Smart Chicken created recipe cards that doubled as as a shopping list. At Your Service.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Tamar’s post on the Zicam controversy addresses these questions. One of the better known cases was “Janet&# who created a Twitter profile for Exxon Mobile. She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I