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Social Media Marketing
APRIL 3, 2013
And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Flipboard has launched user-created magazines and is partnering with Etsy. Video is a great way to do brand storytelling - particularly when 57% of consumers rely on videos to get product information.
Techipedia: Tamar Weinberg
JULY 15, 2010
Long, Unbroken Chunks of Text People read blogs and other web content to get information. But to me, a blog is similar to a magazine and most popular magazines have pictures. Eye candy is almost a requirement, especially in this world that we call social media. Something to be said, there. Maybe it makes people laugh.
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Techipedia: Tamar Weinberg
FEBRUARY 22, 2008
Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. That’s what’s new: a significant leap in efficiency. Ideas and good products spread faster.
Techipedia: Tamar Weinberg
MARCH 12, 2009
Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. mentality there.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.
Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.
Techipedia: Tamar Weinberg
MAY 5, 2010
Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). Buy something, get something.
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