Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. The change has come from how people create their perceptions.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

AUGUST 31, 2010

If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin? I’ve seen some linkedin groups with great discussions. Absolutely not.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Webbiquity SMM

DECEMBER 4, 2012

Google+, for example, allows you to link to as many of your other social profiles as you choose”) as well as specific suggestions for getting the most out of Facebook, Twitter, Google+, LinkedIn and Pinterest. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Social Media ROI Measurement Guides.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

AUGUST 26, 2010

It’s also very handy for easy archiving of historical social mentions (lawyer types or readers working in regulated industries should take note of that feature). It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

DECEMBER 31, 2015

Choose your search terms (your company name, your industry niche, potential content topics, etc.), The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community. So much for social media being a time hog. Still short of content? You should, too.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

Choose your search terms (your company name, your industry niche, potential content topics, etc.), The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community. So much for social media being a time hog. Still short of content? You should, too.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JUNE 23, 2010

A regularly updated Fan Page brings greater awareness Community Page : What if you love something but you have no direct affiliation with the product/service, can’t find the official page, and worse, discover the page doesn’t even exist? Community Pages are the most annoying thing Facebook has given us , but I see their point.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

MARCH 2, 2010

Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. Social is obviously going to be a huge part moving forward, and I believe mobile will as well.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Got some time?

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Social Specialization There was much talk among the social media consultant set about the need for the industry to deconstruct social media. See you next year. Edwards University for their MBA program).

Social Media 126

Social Media Strategy Conference Eventful 126