Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. This unique once in a lifetime experience is open to anyone and it’s a UGC goldmine. Kimpton Hotels. Kimpton owns over 65 hotels across the US.

Campaign 45

Campaign UGC Hotels Content 45

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

UGC 52

UGC Content Widget Influencer 52

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Pixlee

JUNE 13, 2019

Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970. As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community.

Brands 61

Brands Hotels UGC Apparel 61

Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. Social contests are also a practical way to provoke more user-generated content (UGC), real customer photos from your fans and followers. Social Email Campaigns.

Social Media 56

Social Media Tools UGC Curation 56

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help!

Curation 68

Curation Feed Feedly UGC 68

Sprout Social

OCTOBER 5, 2020

Smith talks about the hotel food on his Instagram Live or when Mo Bamba posts a video of Tacko Fall golfing. But McGee’s user-generated content (UGC) also attracts more views than his team’s official profiles. With UGC, audiences can access unique content that isn’t available on an official brand account.

Content 114

Content UGC Sports YouTube 114

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Waxing UnLyrical

AUGUST 10, 2016

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real.

Content 100

Content UGC Loyalty Hotels 100

Later

AUGUST 25, 2021

In the following post, we’re sharing the key to successful offline-to-online marketing — as well as five tried-and-tested strategies you can use to build your take your community online. Hashtags can easily be overlooked, but when it comes to community engagement, they can be your best friend. .

Hashtag 68

Hashtag Marketing Apparel Hosting 68

Pixlee

OCTOBER 4, 2021

Since word-of-mouth is the most powerful marketing channel, these people are ideal candidates to promote your brand on their personal accounts through user-generated content (UGC). . UGC shows potential customers that you have built a trusting brand community and care about your loyal customers.

Influencer 52

Influencer UGC Marketing Authentication 52

Pixlee

AUGUST 9, 2019

A handful of brands, such as Morphe, Kimpton Hotels, BH Cosmetics, K-Deer, and Kenneth Cole have taken an extra step to align themselves with the LGBT community. Between donating to mission-driven causes, to marketing with their community, these brands show that authenticity (and love) win in 2019. .

List 42

List Brands UGC Authentication 42

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. Hotels: 23%. 5% switched airlines.

Travel 40

Travel Class Social Media Hotels 40

Pixlee

OCTOBER 24, 2018

Take Advantage of User Generated Content (UGC). That’s why big brands like Under Armour and Kimpton Hotels do it. This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. Nothing is more authentic than photos of your product in use.

Authentication 42

Authentication Brands CSR Hotels 42

Pixlee

OCTOBER 30, 2019

But one way OTA’s can learn from Amazon’s success (beyond offering competitive prices) is by adding value through bundled experiences and community-driven initiatives. What’s more, by using UGC on websites, OTA’s can expect to see a lift in conversion. . Innovative Discount Systems.

Travel 45

Travel Discount Compete Price 45

Sprout Social

JULY 18, 2023

New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences. For example, some resorts orient their content calendar around events happening on their grounds and in the local community.

Social Media 98

Social Media Brands Hotels Loyalty 98

Buffer Social

JUNE 16, 2016

Amanda Perino , Hotel V – Developing engaging content streams across all social media channels. Chloe Sayers , Buffini & Company – Creating and running engaging user generated content campaigns (UGC). Halie Powell , Community Bible Church – Social media scheduling, of course!

Social Media 40

Social Media Social Media Management Project Marketing 40

Pixlee

APRIL 19, 2021

In the brand’s many user-generated content (UGC) contests, Breck’s encourages its customers to share photos of their gardens blooming from seeds they bought on the brand’s site. By featuring the UGC collected in these social contests on the brand’s website, Breck’s saw an 5X lift in conversion rate from shoppers interacting with this content.

Social Media 58

Social Media UGC Hashtag Privacy 58

Later

JANUARY 30, 2019

The Ultimate Guide to Instagram Hashtags in 2019 will help you understand everything you need to know about using Instagram hashtags to get more followers, improve your posts’ engagement rates and build a community around your business. . Community Hashtags. million posts and has been key to growing Herschel’s community.

Hashtag 111

Hashtag Instagram Travel Communities 111

Convince & Convert

JULY 21, 2010

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? Did you catch that part about being transferable and sub-licensable?

Social Media 153

Social Media Policies Consultant Social CRM 153

Sprout Social

MARCH 27, 2023

With their expertise, they can produce unique content for your brand that strikes a cord with their community. Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. So, tapping into UGC is a win-win-win.

Campaign 130

Campaign Social Media UGC Metrics 130

Pixlee

SEPTEMBER 11, 2019

If someone has a bad experience in a hotel, they share it, if they buy a new pair of shoes and they’re the most comfortable shoes they’ve ever owned, they share this too. Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive.

UGC 43

UGC Influencer Brands Marketing 43

agora pulse

MARCH 18, 2020

My good friend Tyler Anderson reminded us that user-generated content (UGC) is the type of content that the majority of our consumers want to see from brands (and is most likely to influence their purchasing decisions). ’ One tip Mark shared, I had heard him share years ago, and use often with clients and my community.

Social Media 101

Social Media Tips Marketing UGC 101

Later

FEBRUARY 13, 2019

They even recently hosted a sleepover at the Nomad Hotel in Los Angeles, where influencers gathered for a day of selfies and self-care: View this post on Instagram. If you’re looking to grow your following this year and built a community of brand evangelists, you’ll definitely want to take notes from Supergoop. .

Instagram 47

Instagram Brands UGC Delicious 47