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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144
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Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. It can badly damage your brand’s reputation and you could permanently lose access to that account. ↑ Hackers can use such accounts to share misleading and incorrect information about your business to damage your brand’s reputation.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not know how many of the 46 were “found” by Klout versus already known by the committee, and it’s not particularly relevant.

Klout 122
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Social media measurement sorted – new AMEC framework and guide #amecsummit

Danny WhatMough

In dismissing AVE and advocating a focus on outcomes rather than outputs, the industry took a big step towards changing our reputation for being ‘soft’ on measurability and accountability. The user guide is an effort by the committee to make the framework as straightforward and easy to use as possible. Industry Support.

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Lawyers: RDTC, Or How To Beat Your Competition In The Content Sharing Game

Myrland Marketing

It creates negative feelings on the part of the reader…not neutral feelings of who cares…but negative ones that actually impact your brand or reputation. If you are lucky enough to have a Marketing Department, assign one person on one team to be the Marketing Department’s liaison for this test.

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Best Business Social Media and Blogging Guidelines

The Way of the Web

That way you are already building a strong brand image and reputation, and new employees as you grow will pick up the right methodology by example as well as by instruction. International Olympic Committee Social Media, Blogging and Internet Guidelines [link]. Blog Marketing Social Media Marketing social media guidelines'

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

Hackers recently accessed Twitter accounts associated with the International Olympics Committee. When your connections are tricked into handing over confidential information, your reputation suffers. Working with real influencers can be a valuable marketing strategy. They got in through a third-party analytics app.