Buffer Social
SEPTEMBER 11, 2023
This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines. Engage thoughtfully This cannot be overstated.
Ignite Social Media
AUGUST 31, 2021
Platforms have begun testing new ways to benefit brands on social: Facebook launched Shops, Pinterest unveiled a new Shop Tab, and Instagram Checkout allows users to make a purchase without ever leaving the app. Cause Marketing Continues to be a Top Social Media Trend. However, the overall use of the platform is still stable.
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The Realtime Report
APRIL 16, 2014
The challenges each site faced were essentially different; Mark Zuckerberg and Facebook were out to show that his “social network” was more than just an experiment; meanwhile, Twitter was looking to prove that it could be a platform more meaningful than trending topics and celebrity gossip.
Likeable
MAY 21, 2019
In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. First, when users feel safe, they may use the platforms more. In the case of retargeting, advertisers can expect their audience pools to shrink.
Convince & Convert
AUGUST 22, 2013
It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. Kudos to Honda for stepping up to the plate, sparking discussion and creating a platform for awareness. About the Jessica Gioglio: Follow @savvybostonian.
Convince & Convert
JULY 6, 2010
All in the spirit of sharing good news, companies have a huge opportunity to ride the high wave of CSR through social media, spread the word, amplify their cause(s) and galvanize powerful network of friends. By transparent, I mean keep it real and no lip service. It's another opportunity to tell and share stories.
Later
AUGUST 21, 2020
In this blog post we’re delving into the many benefits of aligning a brand with a social cause, as well as how to do it in a meaningful and effective way: Why Support a Social Cause on Social Media? This year has seen a rising trend of brands using their platforms to educate and inspire. View this post on Instagram.
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