Webbiquity SMM
OCTOBER 17, 2023
Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. The most-commonly used are Hootsuite (10.8%), Sprout Social (20.2%), and Buffer (13.9%).
agora pulse
NOVEMBER 4, 2020
When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. They can be highly effective for well-structured campaigns that align with their userbase.
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agora pulse
SEPTEMBER 23, 2020
Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Tip: This is the data your bosses want to see when they ask for a social media report.
agora pulse
JULY 17, 2020
Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.
Hootsuite
OCTOBER 28, 2019
Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. Bounce rate lets you measure your social media traffic—and, in turn, ROI —against other sources of traffic (e.g., Cost Per Thousand Impressions (CPM).
Sprout Social
FEBRUARY 8, 2021
Key metrics to look for: Cost per Impression (CPM). The Cross-Network Paid Performance enables social teams to analyze paid results across all of their networks. Social marketing teams can use this report to track productivity trends for all Sprout users and surface coaching or recognition opportunities for your agents.
Hootsuite
JUNE 11, 2020
In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., Create your campaign. per 1,000 views). *Or
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