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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study.

Research 257
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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. Reddit ads used to prioritize CPM pricing, which is the cost per 1,000 impressions.

Reddit 115
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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Tip: This is the data your bosses want to see when they ask for a social media report.

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Cost Per Thousand Impressions (CPM). Cost Per Thousands Impressions , or CPM, is the amount you pay every time a thousand people scroll past your sponsored social media post. Unlike in a CPC campaign, a CPM post won’t necessarily drive action. Therefore, CPM is a faster and less expensive way to split test content.

Metrics 112
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Studies Determining The Value of a Facebook Fan

Mindjumpers

by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month. million in media annually. > Another suggestion to determining the value of a Facebook fan is made by Syncapse , a Social Media Management & Technology Partner.

Hitwise 255
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10 social media reports to help showcase your expertise in 2021

Sprout Social

Key metrics to look for: Cost per Impression (CPM). The Cross-Network Paid Performance enables social teams to analyze paid results across all of their networks. Social media managers can customize social media reports for particular stakeholders, including year-end reports for managers and executives.

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