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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

I was spending €3,000 per month on content marketing and social media. Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? To find out, just log into your ads panel and look at your recent campaigns. Boss Tip. Track Conversions with Pixels.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

I was spending €3,000 per month on content marketing and social media. Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? To find out, just log into your ads panel and look at your recent campaigns. Boss Tip. Track Conversions with Pixels.

ROI 108
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Facebook Account Optimization and Organization Techniques

Jon Loomer

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. Is my CPC going up/down? It’s basically a quick checkup on big picture campaign components.

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55

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SEO Tool Review: LXR Marketplace

Bill Hartzer

The results are shown in a sideways bar chart that shows comparisons across keywords. Along with the match types you can also check for maximum cost per click (CPC) bid, and the landing page web address while remaining on the same webpage. With the ROI Calculator you can determine the profitability of a marketing campaign.

SEO 95
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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. Not All Social Channels Provide Paid Benchmarks For Comparison. Unfortunately, the networks do not always provide these paid benchmarks for industry or even platform-wide comparison. Driving engagements? Driving traffic?

Nielsen 120
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The Complete Beginner’s Guide to Quora Ads

agora pulse

Under this tab, there are two sections: Spending Summary and All Campaigns. All Campaigns. Next, let’s take a look at the campaign dashboard. Like Facebook and Google, Quora’s dashboard shows a summary of your campaigns. Campaign Structure. Every Quora campaign has three layers: Campaign. Impressions.

Adwords 133