What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Alterian SM2 Freemium. Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. Alterian SM2.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.).

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., The software doesn’t provide a way to automatically segregate branded from unbranded search keywords (which would be nice), but this can be set up manually using “Campaigns.”

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building.

Essential tools for influencer marketing

Socialmedia.biz

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. SDL SM2.

3 Reasons To Dig Deeper In Social Listening

Convince & Convert

Brands have realized that social networks offer an opportunity to interact directly with consumers. For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels.

Best Social Media Monitoring Tools

Bill Hartzer

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm. This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

These should align with your overall company or brand marketing and customer service plan. I’ve been meaning to do this braindump for a while now.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas.

Social Media–What Do I Do With All This Data?

Janet Fouts

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. The ones who talk about you, your cause, your brand the most often? Are they writing content relevant to you and your brand?

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter.

5 Social Media Tools for PR Professionals

Proactive Report

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. A branded, interactive video player that gives you analytics. Social Media Tools For 2010. View more presentations from Sally Falkow. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective. Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. RSS feeds are the blood vessels of the social web.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

A good DIY choice for small brands looking for a no cost option. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool.