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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brandssocial presences. What do you think? link] robertwheatley Amen.

Questions 160
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Essential tools for influencer marketing

Socialmedia.biz

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. SDL SM2 — I have always loved SM2 by SDL. That’s it, for now.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists.