What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Alterian SM2 Freemium. Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. Alterian SM2. Share this on Facebook.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. being made about your company, brand, product or service generally positive, negative or neutral? Share this on Facebook.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., The software doesn’t provide a way to automatically segregate branded from unbranded search keywords (which would be nice), but this can be set up manually using “Campaigns.” Among plans for coming releases are “engagement signals,” which will display, for example, how many people have commented anywhere (Twitter, Facebook, LinkedIn, etc.)

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. There is no “best time to tweet”, no “ideal Facebook post” and no blog topic that will automatically drive thousands of page views. 25) Never, ever, ever buy Facebook fans.

Essential tools for influencer marketing

Socialmedia.biz

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google Search Console (née Google Webmaster Tools) — While our landing page, our Social Media News Release (SMNR) isn’t explicitly designed to become the most brand-optimized resource on the internet, it often becomes that, at least for weak brands.

Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Social Media–What Do I Do With All This Data?

Janet Fouts

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. The ones who talk about you, your cause, your brand the most often? Are they writing content relevant to you and your brand?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Talking recently with Cheryl Burgess ( @ckburgess )—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog —we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well).

5 Social Media Tools for PR Professionals

Proactive Report

It’s how you read news updates from friends on Facebook and Twitter. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. A branded, interactive video player that gives you analytics. Social Media Tools For 2010. View more presentations from Sally Falkow. If you plan to increase your use of social media in the new year here are 5 tools that can help you be more effective. Feeds – The web isn’t about pages any more.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). applications like Facebook, Twitter, Skype, etc.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. A good DIY choice for small brands looking for a no cost option.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Clients/Brands ask these questions because they have no idea where to start, because the knowledge isn't there.