Likeable

OCTOBER 15, 2019

From a social perspective at least, you should think twice before taking it at face value when the term gets dropped in your next meeting as “the reason our content is underperforming.” Every social network uses an algorithm to determine what content shows up in a user’s feed, as well as what ads to serve. So, what is the algorithm?

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Lurker Feed Feedly Cost 50

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Facebook: Salesforce employs multiple Facebook profiles as well.

Communities 221

Communities Collaboration Statistics Lurker 221

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.

Social Media 160

Social Media Statistics Strategy Research 160

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. I spent a long time in a very large brand. I think the same is true for the bevy of social tools.

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Communities Groups Groups Social Media 117

Hootsuite

OCTOBER 27, 2022

Following suit from the likes of Instagram, Snapchat, Facebook and the rest, TikTok is the latest app to hop on the trend. That means your relevant content all lives in one place , even if you had to post multiple segments because you went over the 15-second time limit. Step 2: Customize your content. Step 3: Push your post.

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Video How To HootSuite Lurker 99

Hootsuite

MAY 7, 2020

important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat. For Facebook, it’s Lasso. Brands are jumping aboard, too.

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Marketing Statistics Hashtag Startup 145

Sprout Social

OCTOBER 6, 2016

Despite the challenge some businesses faced trying to prove social media ROI , a survey from Duke University Fuqua School of Business suggests it’s not stopping brands from expanding their budgets. Content is fire, social media is gasoline. This keeps your fans engaged and turns lurkers into advocates for your brand.

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Social Media How To Lurker Collaboration 90

Convince & Convert

AUGUST 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 11 Whys I’m a Social Media Addict Is Starbucks the Most Dangerous Competitor to Facebook? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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Social Media Strategy Travel Team 116

Hootsuite

SEPTEMBER 27, 2021

But things have changed: some of today’s hottest brands are centered around traditionally “boring” industries. Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Here are 16 ways any business can beat a boring reputation and create engaging social content.

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Products Social Media Brands Meme 145

Webbiquity SMM

DECEMBER 2, 2014

In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking.

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NewsCred Statistics Social Media B2B 273

Viper Chill

MARCH 11, 2010

Keep It Clean Simple Stupid) but it’s clearly aimed at your design, rather than the messages in your content or your story. In the case of Upgrade Reality, there were a few random ads that weren’t really relevant to the site content and hadn’t made money, so they weren’t worth keeping. That’s it.

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FeedBurner Sites RSS Case Study 74

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 6 tips for connecting with social media content by iMedia Connection. 8 brand personalities Facebook and Twitter users hate by iMedia Connection.

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Social Media Tools Strategy Tips 200

Hootsuite

MARCH 31, 2020

An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. This allows you to create the most effective content before you release it to your entire following. Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker.

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List Social Media HootSuite URL 145

Keyhole.co

MARCH 3, 2023

Everyone knows Reddit is a content goldmine – but how can you make the most of Reddit as a marketer? If something hits the front page of Reddit, it usually ends up unfurling way beyond this popular platform, as most viral news sites will source their content from Reddit. In 2021, there were more than 2.8

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Reddit Marketing Lurker Posterous 52