Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

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Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Deciding which key metrics to analyze can be challenging with endless social data available. It’s not just about networking anymore.

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Oktopost

MARCH 7, 2022

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

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agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Union Metrics.

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Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. Track the latest trends with Keyhole What metrics should you look at?

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Keyhole.co

MAY 3, 2023

Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Ultimately, your goal is to create a positive sentiment around your brand, so tracking sentiment analysis is another insight into whether or not content on a particular hashtag is positive or negative in nature.

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Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This quick feature lets you narrow down your tracker list so you utilize your monthly quotas only monitoring data that’s truly effective and impactful. Pros It is easy to monitor the success of marketing campaigns.

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Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What is social listening?

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Keyhole.co

OCTOBER 24, 2022

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is. Stop calculating social media metrics manually! Table of Content What is Follower Growth Rate?

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Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring. Monitoring and sentiment analysis are some of the features Brand24 offers.

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Keyhole.co

APRIL 25, 2023

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is. Add trackers and profiles to its dashboard, and Keyhole will pull in detailed metric analysis in no time.

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Instagram How To Collaboration Hashtag 52

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

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Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Source: Salesforce Social Studio is also built for social media listening.

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Sprout Social

FEBRUARY 13, 2019

In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. Every chart is dynamic offering multiple ways to breakdown metrics or tailor the visualization with exactly what you need to see. Sprout’s listening tools are bursting with ways to slice and dice your data.

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Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. The Benefits of Listening.

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Unmetric

JUNE 11, 2019

In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. The tool even offers a view of real-time mentions of your brand online allowing you to react to consumer queries instantly. Their brand monitoring solution helps you to stay ahead of topics that are engaging with your audience.

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Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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Keyhole.co

SEPTEMBER 12, 2023

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. You can run competitor analysis, measure standard and unique KPIs, and assess your position in the industry all in one platform.

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Unmetric

SEPTEMBER 9, 2019

Insights into the engagement metrics of your competitors’ will help you understand which type of content gets them more engagement from their audience. Campaign Intelligence helps you evaluate past campaign performances to make strategic decisions on your upcoming brand initiatives.

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Tools Hitwise Analysis Price 85

Keyhole.co

MAY 31, 2023

Tip: You can use Keyhole’s sentiment analysis to see if a brand’s mention creates a positive, negative, or neutral impression. Focus on metrics relevant to your business and social media strategy. For example, if you’re focused on brand awareness, you should track follower growth and engagement rates.

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Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. Keyhole’s real-time alerts provide valuable insights into your brand’s online reputation with sentiment analysis.

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Keyhole.co

OCTOBER 7, 2020

But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time. BrandMentions 5. Digimind 9.

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Sentiment Analysis Tools Price 59

Keyhole.co

APRIL 26, 2023

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Are these metrics performing up to your standards? Let’s take a look at the 9 metrics that every company should be measuring right now and the best tools to use. It counts mentions.

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Net-Savvy Executive

APRIL 5, 2011

Enterprise companies are starting to realise the enormous value in the data we collect, and analyse and the value this offers in nearly every area of a business, " Sentiment Metrics. Brand Monitoring: Where Are They Now? It's certainly spiced up my recent conversations with people in the industry. Where does it end?

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Keyhole.co

MAY 30, 2023

How what types of content they’re posting, how often they’re posting, and how engaged their audience is with sentiment analysis. You can also leverage Keyhole to track your competitor’s social media metrics , such as engagement rate , follower growth, and reach.

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Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. You can be an active participant in cultivating and defending your brand. Brand awareness is a measure of how well people recognize your brand, including how “aware” they are that your product or business exists at all. The good news?

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Keyhole.co

OCTOBER 21, 2023

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

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Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

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Sprout Social

FEBRUARY 29, 2024

You can look at a single dashboard where all of your metrics are in one place. Key features: Build custom reports so you’re including the exact metrics and data that are important to your business. Key features: Compare your TikTok metrics over time by viewing historical data to find trends within your own content.

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Analytics Tools Strategy Price 99

Sprout Social

APRIL 15, 2024

Monitor customer communication online and reply to any social media comments as soon as possible. Brand reputation Focus on your brand reputation the second a crisis starts, as it can do lasting damage to your brand. The right crisis management tool also helps with: Analyzing brand sentiment.

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Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” The following five metrics defines data quality: Accuracy: the data should correctly reflect facts. Paid social media: your brand’s ads; PR campaigns; influencers’ posts.

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Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” The following five metrics define data quality: Accuracy: the data should correctly reflect facts. or “Which age cohort is sharing our content?”

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Sprout Social

JANUARY 5, 2023

However, it’s notable that a good chunk of those burrito mentions has a negative sentiment. Strategy #1: Brand health. Pop quiz: how do people feel about your brand? Paying attention to positive and negative sentiments around your brand is crucial. If sentiment skews negative, don’t panic.

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Hootsuite

JULY 13, 2023

Features include sentiment analysis, competitor benchmarking, trend spotting, and more. Sprout Social Source: Sprout Social Sprout Social is a social media management software designed to help brands build a smart social media presence. This powerful platform scours social media data to deliver actionable insights in minutes.

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Comparison HootSuite Hubspot Price 76

Keyhole.co

DECEMBER 10, 2022

It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Not just because you need it for your use, but also because you share those key performance metrics with your team, boss, and more importantly, your clients.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Keyhole.co

MAY 12, 2023

Right from the number of posts mentioning it to impressions with sentiment analysis, you can get it all in a single dashboard. You can also use its profile analytics and see your overall profile metrics. Pros It offers a customizable dashboard to track the metrics and data that matter the most.

Reputation 52

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Keyhole.co

OCTOBER 31, 2023

You can run sentiment analysis on the gathered data to go deep into past audience responses. By evaluating historical data, brands can also measure how their past content performed, identify strategies that worked, and refine them to suit the current trends. Looking to get started with better brand monitoring and management?

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