Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 107

Social Media Strategy Twitter Foursquare 107

Writtent Blog

JANUARY 10, 2014

million people blog on blogging sites and 12 million people blog via social networks ( Barnraisersllc ). 23 % of Internet time is spent on blogs and social networks ( Barnraisersllc ). Sysomos ). B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. The Future Buzz ).

Sysomos 104

Sysomos Blogosphere Blogger Social Networking 104

Writtent Blog

APRIL 25, 2013

Tweet (Source: Sysomos ). 7) B2B marketers who use blogs generate 67% more leads than those that do not. 8) 23% of total Internet usage time is devoted to social networks or blogs. 8) 23% of total Internet usage time is devoted to social networks or blogs. Tweet (Source: Dream Systems Media ). 9) 61% of U.S.

Statistics 111

Statistics Hubspot comScore Social Media 111

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Social Media 205

Social Media Tools Netvibes Sample 205

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 200

Social Media Tools Tips Strategy 200

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off?

Twitter 108

Twitter Social Media Metrics Social CRM 108

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 254

Social Media Trendrr ROI SM2 254

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.

Social CRM 117

Social CRM Influencer Klout Social Media 117

Convince & Convert

DECEMBER 17, 2014

A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever. Sprout Social Shoutout Today’s Sprout Social Shoutout is for my friend Amber Naslund. She’s now the senior vice president of marketing at Sysomos. Amber is fantastic.

Content 124

Content Sysomos B2B Social Media 124

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 174

Tips SEO Social Media Sysomos 174

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same.

Influencer 91

Influencer Social Media Ustream Authentication 91

Writtent Blog

JULY 16, 2013

Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. Your Competitors Are Blogging, a Lot.

Sysomos 88

Sysomos SEO Content Social Media 88