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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

If you want more traffic to your website, more leads, more opt-ins to your email newsletter, more members in your social media communities, more sales and more customers, then you NEED an audience focused approach to your marketing. What is a customer profile for b2b. 3 Steps for Audience Marketing Success. What is target marketing.

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Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

She writes for an online resource that gives advice on topics including business insurance to small businesses and entrepreneurs for the leading B2B Directory , Business.com. [ Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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Why Conservative Doesn’t Mean Boring in Financial Content Marketing

Convince & Convert

No one ever wishes they spent more time banking or dealing with insurance. I don’t know of a large market for untrustworthy banks, insurance providers, credit unions, etc. It’s not a financial services firm, but it is a B2B company that sells to big, often conservative enterprises. Get our Definitive email newsletter.

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10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

Greensboro, NC-based content agency Pace created FourSeasonsMagazine.com , as well as a collection of related micro-sites and newsletters. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The affiliated outreach includes Concierge Recommends and Wedding Four Seasons.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Bob sells insurance. Do you ever see him talking about insurance on Twitter? I just want to send Twitpics and talk to people. The radio is a nice little bonus feature.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful. All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely.