Convince & Convert

JULY 28, 2010

RT @jaybaer: 5 Simple Ways to Turn Helpfulness Into Marketing Gold: [link] [link] Foundora 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] By @jaybaer [link] Deirdre Reid, CAE 5 Ways to Turn Helpfulness into Marketing Greatness (by @jaybaer) [link] [link] Jack Scharff How can b2b apply?

Social Media 150

Social Media Strategy Consultant B2B 150

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JUNE 24, 2010

The Voice of the People Sure, infomercials include a lot of patter from the host (and his trusty sidekick, the otherwise-out-of-work-former-TV-hostess). The hosts on infomercials are playing to lonely sleepless people, and while you know the products are most likely cheap or sketchy, there's an allure there.

Social Media 122

Social Media Strategy Social CRM MySpace 122

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JULY 21, 2010

A legal perspective-> [link] #SocialMedia RT @sdsdev [link] Jordan Haberfield Protecting Yourself From Social Media Lawsuits [link] [link] MyCrowd.ca Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? All rights reserved.

Social Media 155

Social Media Policies Consultant Social CRM 155

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MARCH 23, 2010

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. At first, you knew everyone at the party. But then, it all changed. The party got bigger. First, people from your school that you didn’t really know showed up. All rights reserved.

Social Media 120

Social Media Strategy Consultant RSS 120

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JULY 14, 2010

As our gracious host Jay Baer likes to say, “fight social media fire with social media water&#. Non-profits with limited resources must be cautious in choosing their pathway — likely more advantageous to initially work to engage existing shareholders which can set realistic parameters and limit the noise.

Social Media 136

Social Media Strategy Metrics Organization 136

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SEPTEMBER 8, 2010

That’s how people knew you on instant messenger, AOL chat rooms and a host of other places, including MySpace. We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. And that’s why your social media strategy must be tools-agnostic.

MySpace 137

MySpace Facebook Social CRM Consultant 137

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AUGUST 31, 2010

The challenge is the fact that what companies are using to host these ‘faux’ conversations isn’t equipped to do so. I actually wrote a post about that a while back, outlining my method for blog interaction. link] Anonymous Nice piece Jay. Conversations require iteration and modifications as new information is digested.

Conversation 116

Conversation Social Media Social CRM Consultant 116

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JUNE 8, 2010

Of course, I have an affiliate relationship with the hosting company recommended by the videos I created. Awesome stuff Jay — I love the way you bring real examples to social media. It really brings this stuff to life. Active listening required. Now if only I could figure out how to target the concept of tech support.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 20, 2010

Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Thoughtful post via @jaybaer w/ @ExactTarget research [link] RT @JasonFalls #B2B [link] Justin “Customers follow you on Twitter not to be informed, but to be interacted with.&# Well said, and I completely agree.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. [link] justinmwhitaker Jay, Did you see Ike’s post over at Occam’s RazR? All rights reserved.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. [link] justinmwhitaker Jay, Did you see Ike’s post over at Occam’s RazR? All rights reserved.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JULY 9, 2010

Each year, Nordstrums hosts an incredible evening where they shut down the whole store and entertain us all with food, drink, music, dancing, merriment, make-up and perfume samples, the works… and of course we all *shop*!!! I think CoverGirl showed it well w/ your example. link] Mari Smith Love it!!! All rights reserved.

Influencer 123

Influencer Ustream Authentication Social CRM 123