B2B Brand Monitoring Company Team 
Webbiquity SMM
AUGUST 27, 2019
Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform).
Oktopost
MARCH 7, 2022
There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world.
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Webbiquity SMM
OCTOBER 17, 2023
Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. LinkedIn is, of course, the top social media platform for B2B marketers. Budgets are growing.
Webbiquity SMM
NOVEMBER 27, 2018
Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.
Webbiquity SMM
MARCH 31, 2020
The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.
Oktopost
NOVEMBER 16, 2023
75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). With this knowledge, social media teams communicate with customer success teams to identify common issues proactively and improve processes to address them.
Webbiquity SMM
APRIL 12, 2022
If your company maintains a social media presence, you should have a policy for using and navigating this channel. That will help protect your brand image and preserve your corporate reputation. That will help protect your brand image and preserve your corporate reputation. Create a social media policy. Take responsibility.
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