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Tech Predictions for 2023

The Realtime Report

The Rise of Generative AI The public paid more attention to AI than ever in 2022, particularly due to the proliferation of AI-powered avatars on social media and the buzz around ChatGPT, an AI-powered interactive encyclopedia. To stay competitive, Google will likely recommence its own initiatives to build an AI search engine in 2023.

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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

The average buyer researches and consumes between 7-10 pieces of content before making a buying decision. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). What is a customer avatar. What is a customer profile for b2b.

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5 ways to create better buyer personas with social media data

Sprout Social

Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. In Sprout, you can search for positive and negative brand or product mentions across social to understand how your customers view your offering, and ultimately, what drives them to buy.

Data 138
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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

What are the emotional reasons they will buy from you? You better make sure your content is helping make the decision to buy from you! Is it delighting your customer so that when they are ready to buy, they think of you? Buyer Persona Worksheet (editable templates for b2b and b2c). Supporting Resources. SoundCloud.

eBook 78
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Sophisticated Marketer's Podcast - Pokemon Go, Personal Branding And The Power Of Great Writing In A Video-Rich World

Twist Image

Mitch and I share a real passion for writing - and for me, one of the most interesting parts of our conversation involved the role of writing in a digital world that's increasingly dominated by video (not to mention Augmented Reality avatars). b2b marketing. advertising. augmented reality. business blog. conversation. global content.

Video 40
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Sales: The ability to persuade others to buy a product or service. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113
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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

How to leverage digital user behavior to understand your customers buying and digital engagement patterns. Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Importance of social listening to learn about your customer. How to leverage online communities to research your dream customers.