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Influencer marketing goes mainstream

Sherrilynne Starkie

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Click To Tweet That means Instagrammers, YouTube Creators, Bloggers, Podcasters and so on.

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Search Engine Statistics:: Google's share dips

The Marketing Blog

Sector wise trends : If we look at vertical searches, all is not lost for Google as they continue to rise in Automotive, Shopping and travel verticals. Google’s percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. Search saw gains in the Automotive category.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.

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Volkswagen: The fun theory

Laurel Papworth

This one meets all that criteria and more: Fun, educational, something that bonds people into a temporary community, with – as far as I can see – little in your face advertising from Volkswagen. 15,000 buys you a bunch of blogger drinks and flash embeddable widgets.

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Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. Some individual bloggers have gone ahead and asked their readers for a Oil Spill solution – and got a variety of answers from readers – but apparently BP aren’t listening. fill the dome with automotive antifreeze.

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Diva Marketing Talks About Social Media Sponsored Conversations With "Auntie" Melanie Notkin and Scott Monty

Diva Marketing Blog

Auntie" Melanie Notkin , founder of the innovative community for aunts, SavvyAuntie and Scott Monty , Global Digital Communications Ford Motor , discuss the impact accepting money or products/services can have on social credibility. We'll also talk about where blogger relations and pay per click fits into the picture.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.