Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Brands ROI UGC Authentication 128

Pixlee

AUGUST 19, 2020

One of the most profitable selling tools, email marketing offers a high-value connection between marketers and clients and will likely be relevant for decades to come. As of today, email still delivers the highest ROI for marketers, generating an average of 38$ for every 1$ spent, according to CampaignMonitor.

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Discount UGC How To Marketing 54

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? Businesses generate twice the number of sales with word-of-mouth marketing than they do with paid advertising. To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content!

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UGC Brands Content How To 89

Pixlee

NOVEMBER 19, 2020

There was a time when email marketing was considered to be an obsolete method of marketing and social media was the shiny new toy in the marketing world. But it soon regained its prominence as marketers realized its lasting relevance, and the opportunity to combine email marketing with other strategies.

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Social Media UGC ROI Newsletter 52

Pixlee

APRIL 9, 2021

Use User-Generated Content (UGC) — Everywhere! UGC is 35% more memorable than other media, 50% more trusted, and results in 29% higher web conversions than campaigns or websites without it. Email Marketing: One of the Best Channels for Upsell. Email Marketing: One of the Best Channels for Upsell. Newsletters.

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UGC Loyalty How To Sports 52

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1

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Instagram Brands UGC Travel 139

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. A content marketing funnel, of course, is only as good as its ingredients. Consistency.

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Content Metrics UGC Conversation 143

agora pulse

FEBRUARY 11, 2020

The end result is the platform-wide creation of video memes and creative marketing content. . For example, you could share user-generated content (UGC) , photos and videos, and even create polls to interact directly with your audience: . What Reels May Mean for Marketers in the Future. And in This Corner, We Have Reels.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand. View this post on Instagram. A post shared by Knix (@knixwear).

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Campaign Social Media Brands Apparel 91

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. The thing is—consumers trust content from creators because it feels authentic.

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Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

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Social Media Brands Content Real Estate 121

Pixlee

JULY 17, 2017

Retargeting is a marketing strategy within the larger practice of programmatic advertising that enables marketers to deliver personalized content to users based on past website visits. Many marketers have a general understanding of how retargeting works, but few are aware of how to optimize retargeting campaigns with effective content.

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UGC How To Campaign Discount 48

Pixlee

OCTOBER 4, 2017

Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. A study by Pixlee has shown that displaying user-generated content on marketing channels can increase online conversions two to four times. Digests and Newsletters. Conclusion.

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Campaign Content UGC Newsletter 40

Pixlee

JUNE 7, 2021

Ultimately, it comes down to a multitude of factors that marketers have to keep in mind to succeed. Don’t forget to post User Generated Content (UGC), which will drive more eyes to your content and empower your audience to post more such content endorsing your brand and products organically. Image source. Happy Instagramming!

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Social Media Strategies Summit

DECEMBER 7, 2018

For years, marketers have debated the benefits of social media versus email marketing. According to the Marketing Rule of 7 , consumers need to “hear” a message at least 7 times before taking the desired action. 80% of marketers report that increasing brand awareness is their number one goal for using social media.

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Social Media UGC Marketing Discount 105

Later

AUGUST 10, 2021

Looking for some expert Instagram marketing tips? Here are our top 13 Instagram marketing tips — backed by social media experts: Tell Your Story. When it comes to your Instagram presence, nothing beats authenticity. The best way you can do this is through detailed, authentic Instagram captions and Instagram Stories.

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Buffer Social

JULY 31, 2023

Have you been trying to figure out your social media marketing plan and not sure where to start? We’d love to help with some ideas if you’re just getting started with your social media strategy and content marketing! What are you working on today for social media management?

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agora pulse

MAY 15, 2020

As an experienced social media marketer, you’ve seen your fair share of spam. From fake accounts to misleading posts, social media spam creates unnecessary noise that drowns out authentic content and engagement. Reciprocate by sharing influencers’ UGC on your brand’s page. But … what if you’re guilty of accidental spam?

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Social Media Hashtag UGC Authentication 132

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

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Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. McDonald’s Saweetie Meal.

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Campaign Social Media Collaboration Apple 136

Convince & Convert

DECEMBER 14, 2015

If you’ve never dabbled in influencer marketing, it can be tricky to get started. And when it comes to the rules of influencer marketing , they don’t really exist. But even though working with influencers isn’t the easiest marketing strategy, it is indeed one of the most effective. Image via BigStockPhoto.com.

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agora pulse

MARCH 24, 2020

More info about algorithms: Google’s BERT Update: Embracing Customer-Centric Conversational Marketing. Brand authenticity. Brand authenticity is the “realness” of a brand. Brand authenticity includes a brand voice (how your brand “sounds”) and brand engagement (how a brand interacts with its audience).

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Convince & Convert

FEBRUARY 10, 2016

adults have “broken up” with a brand due to disruptive marketing, you’ll want to strive for authenticity in your digital marketing efforts. User-generated content (UGC) is one of the easiest and most inexpensive ways to experiment with influencer marketing during Valentine’s Day. Courtesy of: The Shelf.

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Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. A social media campaign is a coordinated set of marketing actions across one or many social channels. So, tapping into UGC is a win-win-win.

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Campaign Social Media UGC Metrics 130

agora pulse

JULY 16, 2019

Consumers don’t care about your brand or your marketing message—unless it resonates. the Charmin Bears, Tony the Tiger, and the Keebler Elves) in their marketing messages and for good reason. This type of ephemeral marketing is super popular especially with millennials. And Nike is right on the marketing money.

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Social Media Brands Hashtag Meme 110

Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . A good CTA can inspire your followers to engage with your business website, sign up to a newsletter or shop online! .

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Instagram Hashtag Engagement Feed 86

Buffer Social

NOVEMBER 29, 2023

Daniel’s prediction that companies will mistakenly believe they can replace writers with AI tools was, unfortunately, true, as many creative and marketing teams within tech companies saw mass layoffs this year.    These layoffs can be attributed to several things.

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Social Media Collaboration Social Media Management Newsletter 99

Hootsuite

JUNE 21, 2022

But it presents an incredible opportunity to try something fun and be authentic. We included a content plan with five key pillars aligned to our overall marketing objectives and agreed to take a test-and-learn approach. Our Social Marketing Coordinator and in-house TikTok aficionada Eileen Kwok is crushing it.

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HootSuite Trends UGC Authentication 84

agora pulse

MARCH 18, 2020

Social Media Marketing World brought together some of the best minds in social media and marketing. Social Media Marketing World 2020 wrapped up only a few days ago, but we’re already developing a growing nostalgia for the event and what it represented. In my session, I talked about lead generation and content marketing.

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Social Media Tips Marketing UGC 101

Later

JULY 21, 2019

Lead generation: create ads that collect info from people interested in your product, such as sign-ups for newsletters. But it’s better to get as narrow as possible with your target marketing! through a newsletter, surveys, interviews, or otherwise, you can upload this data to Facebook’s Ads Manager. 5: Instagram Collection Ads.

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Later

NOVEMBER 28, 2019

2019 has seen a shift towards authentic and mindful content, with a whole spate of new features to make Instagram Stories more instantaneous and engaging. In 2019, Instagram brought more features to market than ever before to enable the creator community. Sign up to the Later email newsletter now: Like This Post?

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