ProBlogger

APRIL 23, 2012

Beware of using tools such as Klout, as users with significant social media influence have been routinely undervalued by the Klout algorithm. If your goal is to create authentic engagement with customers through social media, then the other golden rule is to never send auto-direct messages to new followers.

Tips 40

Tips Twitter Marketing Klout 40

Diva Marketing Blog

NOVEMBER 16, 2011

Diva Marketing/Toby: You discuss the importance of creating and maintaining authentic exchanges which in turn, lead to building relationship with the connect customer. From Klout scores to Twitter followers, many people are struggling with the idea of importance. are we creating an illusion of special?

Klout 78

Klout Social Media Social Networking Influencer 78

Techipedia: Tamar Weinberg

AUGUST 2, 2011

The less authentic option (I’m not recommending it, just letting you know that the option exists) is to use Amazon’s Mechanical Turk to pay people to create activity within your contest. Advertising the campaign and making it seem popular already can help build that success.

Tools 277

Tools Tips Marketing Social Media 277

ProBlogger

SEPTEMBER 26, 2011

Influence: Klout Score: 70. Their top tips: Be clear about your brand and make it authentic. Level of engagement: Average 15-20 comments per blog post. Daily social media interaction. Reply to almost every blog comment. 12,000+ Tweets to date. Facebook fan page is the most interactive and engaged in this niche. Value yourself.

Company 49

Company Travel Airlines Blogger 49

Convince & Convert

AUGUST 26, 2010

After initial sign-up, just click a button, pick a date range and the report shows up on your desktop as an Excel file (or even CSV for the authentic nerds). You get a single spreadsheet that includes keyword; name; full text of the message; URL of their Twitter bio; location; number of followers and friends; time sent; Klout score, and more.

Social Media 119

Social Media Strategy Analysis Reputation 119

ProBlogger

SEPTEMBER 5, 2016

Klout was at the forefront of the trend to measure influencers with metrics. Klout utilizes advanced algorithms to score businesses and individuals based on how much influence they have on social media. . The sites from which it derives these measurements include at least 10 social media platforms, such as Google+ and Facebook.

Influencer 20

Influencer How To Klout Fashion 20

Webbiquity SMM

FEBRUARY 7, 2011

In the inimitable words of Ian Lurie, “When discussing social media marketing, lots of folks, including me, say things like ‘be authentic’ and wave our hands around. The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing. Social scoring will change your life.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

SEPTEMBER 12, 2011

Writing that “every person in an enterprise is potentially an authentic, invested content producer, networker or influencer. She uses the word campaign unfortunately, but otherwise it’s a helpful post. Why Not Be The CMO Of Everyone? by MediaPost Search Insider. ** 5 STARS. Social Media Metrics and ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Sprout Social

NOVEMBER 15, 2023

Our early product helped social teams build content calendars, find and respond to relevant comments, publish posts across multiple channels with ease, and track proxy metrics of success (remember Klout scores?). Over time, social activity ballooned, matured and fractured as new networks, content formats and communities emerged.

Social Media Management 106

Social Media Management Social Media Team Klout 106

Hootsuite

JUNE 19, 2019

Authenticity is so last year. Aerie has earned major social klout for its “Retouching free since 2014” aesthetic. Users are looking for authenticity from their influencers, too. Only a select few currently have access to the feature, including Chiara Ferragni, Kylie Jenner, and Vogue. But more will be available soon.

Trends 112

Trends Instagram Meme Influencer 112

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. 20 Real Tips for Hiring a Social Media Consultant (Pam Moore): Looking for a consultant? Here’s how he did it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

JULY 7, 2010

Tools like Klout can really help you find the influencers among those who are merely twitterfeeding it up the wazoo. If their number is low (I’d say a Klout of 35 or less counts for low/no influence among social media experts, though this can be debatable), even if they have 302,402 followers, they’re not influential.

Social Media 251

Social Media Klout Influencer Feed 251

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. Enough said. Some things never change.

Influencer 122

Influencer Ustream Authentication Social CRM 122

SocialFish

NOVEMBER 2, 2010

Thoughts on Klout and Psychology (p.s. Facebook for Women vs. Facebook Designed by Feminists: Different vs. Revolutionary (Authentic Organizations). 4 ways keywords can drive your blog’s editorial calendar (SmartBlog on Social Media). 6 Ways to Optimize Your Blog for Search Engines (Social Media Examiner). The Art of Social.

Klout 157

Klout Analysis Journal Curation 157

Webbiquity SMM

JUNE 6, 2011

It is trying, instead, to create a more authentic kind of value — and to do that, you need ideals. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Twitter pursues its ideals — democracy, peace, equity — with the quiet intensity of a true revolutionary.”

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Kikolani

SEPTEMBER 17, 2013

The trick is to have enough (20 or 30 are better than 10) but to have enough meat in describing each item in your list that shows that your list is authentic and meaningful. Tools like LittleBird , Klout, Google Alerts and listening to Twitter conversation and hashtags can all be used to put your list together.

Tips 168

Tips Influencer Blogger LinkedIn 168